Pfg Advisors, Llc
SEC-registered
Wealth Manager · Mid-sized ($1B–$10B)
CRD 173344
· SEC file 801-80797
· Phoenix, AZ
· WWW.AEROINVESTMENTSERVICES.COM
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ADV data as of Mar 17, 2026
- Regulatory AUM
- $3.3B
- Discretionary
- $2.8B
- Clients
- 7,592
- Avg AUM / client
- $430K
- Accounts
- 13,982
- Employees
- 112
AUM over time
$116M
$3.3B
Dec 2014
Dec 2025
Annual snapshots from Form ADV filings · as of Mar 17, 2026
Investments (13F portfolio — 791 positions, $1,983,997,546)
13F period Jun 30, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Invesco Qqq Tr | UNIT SER 1 | $50,826,174 | 69,020 | 2.56% | 1.56% |
| 2 | Vanguard Index Fds | GROWTH ETF | $49,235,484 | 571,575 | 2.48% | 1.51% |
| 3 | Vanguard Index Fds | TOTAL STK MKT | $45,635,633 | 123,326 | 2.3% | 1.4% |
| 4 | Apple Inc | COM | $42,959,565 | 148,464 | 2.17% | 1.32% |
| 5 | Spdr Series Trust | ST STR P500ETF | $40,816,780 | 464,460 | 2.06% | 1.25% |
| 6 | Nvidia Corporation | COM | $34,626,006 | 173,052 | 1.75% | 1.06% |
| 7 | Fidelity Covington Trust | MSCI INFO TECH I | $29,380,252 | 102,879 | 1.48% | 0.9% |
| 8 | Vanguard Index Fds | S&P 500 ETF SHS | $29,272,146 | 42,620 | 1.48% | 0.9% |
| 9 | Vanguard Specialized Funds | DIV APP ETF | $27,327,229 | 115,490 | 1.38% | 0.84% |
| 10 | Schwab Strategic Tr | US DIVIDEND EQ | $26,015,558 | 820,421 | 1.31% | 0.8% |
| 11 | Microsoft Corp | COM | $25,705,786 | 68,913 | 1.3% | 0.79% |
| 12 | Vanguard Whitehall Fds | HIGH DIV YLD | $24,829,326 | 157,118 | 1.25% | 0.76% |
| 13 | Vanguard Star Fds | VG TL INTL STK F | $21,739,283 | 254,291 | 1.1% | 0.67% |
| 14 | Vanguard Bd Index Fds | TOTAL BND MRKT | $19,957,701 | 271,867 | 1.01% | 0.61% |
| 15 | Dimensional Etf Trust | US EQUI MARK ETF | $19,065,520 | 232,677 | 0.96% | 0.58% |
| 16 | Ishares Tr | CORE S&P500 ETF | $17,088,736 | 22,819 | 0.86% | 0.52% |
| 17 | Broadcom Inc | COM | $16,187,075 | 42,851 | 0.82% | 0.5% |
| 18 | Amazon Com Inc | COM | $14,555,654 | 61,071 | 0.73% | 0.45% |
| 19 | Alphabet Inc | CAP STK CL C | $14,519,528 | 41,093 | 0.73% | 0.45% |
| 20 | Costco Wholesale Corporation | COM | $13,827,758 | 14,782 | 0.7% | 0.42% |
| 21 | Schwab Strategic Tr | US LCAP GR ETF | $13,060,027 | 385,935 | 0.66% | 0.4% |
| 22 | First Tr Exchange Traded Fd | RISNG DIVD ACHIV | $13,040,556 | 160,875 | 0.66% | 0.4% |
| 23 | Schwab Strategic Tr | US LRG CAP ETF | $12,867,064 | 437,209 | 0.65% | 0.39% |
| 24 | State Str Spdr S&P 500 Etf T | TR UNIT | $12,727,405 | 17,043 | 0.64% | 0.39% |
| 25 | Vaneck Etf Trust | SEMICONDUCTR ETF | $12,601,643 | 19,213 | 0.64% | 0.39% |
Top 25 of 791 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 6,792 | $1.5B | 47.5% |
| High net worth individuals | 735 | $1.6B | 49.7% |
| Pension and profit sharing plans | 11 | $8.9M | 0.27% |
| Charitable organizations | 2 | $155K | 0.0% |
| Corporations and other businesses | 51 | $71.9M | 2.2% |
| Other | 1 | $9.4M | 0.29% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Sps Retirement Plan Shonto Governing Board Of Education, Inc. | 2024 | |
| Many Farms Community School 401(k) Plan Many Farms Community School, Inc. | 2024 | |
| Acoma Business Enterprises 401(k) Plan Acoma Business Enterprises | 2024 | |
| Square One Concepts, Inc. 401(k) Plan Square One Concepts, Inc. | 2024 | |
| Parks & Sons Of Sun City, Inc. 401(k) Plan Parks & Sons Of Sun City, Inc. | 2024 | |
| Agate, Inc. 401(k) Plan Agate, Inc. | 2024 | |
| Scpmg Keogh Plan Southern California Permanente Medical Group | 2024 | |
| D.P. Electric, Inc. 401(k) Plan D.P. Electric, Inc. | 2024 | |
| Quechan Indian Tribe Employee Savings And Retirement Plan Quechan Indian Tribe | 2024 | |
| Strongmind, Inc. 401(k) Plan Strongmind, Inc. | 2024 | |
| Open Pep Plan Professionals, Llc | 2024 |
People (82)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Michael Thomas Prior | Chief Executive Officer | Oct 2014 (12y) | ≈ 21.09% – 75% via Michael Thomas Prior And Janette Kolega Prior Family Trust | |
| Prior, Janette, Kolega | Trustee | Mar 2022 (4y) | ≈ 21.09% – 75% via Michael Thomas Prior And Janette Kolega Prior Family Trust | |
| Justin C Jolly | Chief Compliance Officer | Jul 2024 (2y) | Less than 5% | |
| Darren Edmond Kennon | Registered representative | Feb 2015 (11y) | ||
| Curtis Dean Davis | Registered representative | CFP Chartered Financial Consultant | Mar 2015 (11y) | |
| Richard Nelson Landis | Registered representative | Chartered Financial Consultant | Mar 2015 (11y) | |
| Anthony Robert Dastice | Registered representative | Mar 2015 (11y) | ||
| Bridgette D Gavagan | Registered representative | Mar 2015 (11y) | ||
| Thomas Ian Rindahl | Registered representative | CFP Chartered Financial Consultant | Mar 2015 (11y) | |
| James Alan Merkel | Registered representative | Apr 2015 (11y) | ||
| Guy L. Austin | Registered representative | CFP | May 2015 (11y) | |
| Todd G Kalina | Registered representative | CFP | May 2015 (11y) | |
| Ann Brogan Martin | Registered representative | Feb 2018 (8y) | ||
| Michael Ryan Melby | Registered representative | Mar 2018 (8y) | ||
| Timothy George Mansell | Registered representative | CFP | Apr 2018 (8y) | |
| Brenda Kay Ashworth | Registered representative | CFP | Apr 2018 (8y) | |
| William Steven Batie | Registered representative | Apr 2018 (8y) | ||
| Matthew Phillip Cano | Registered representative | Apr 2018 (8y) | ||
| Harold Charles Morrow | Registered representative | Personal Financial Specialist | Apr 2018 (8y) | |
| Heather Laurel Schara | Registered representative | Apr 2018 (8y) | ||
| Jed M Webb | Registered representative | Apr 2018 (8y) | ||
| Richard Dean Pecotte | Registered representative | Apr 2018 (8y) | ||
| Jodie Lynn Gallovich | Registered representative | Apr 2018 (8y) | ||
| Tracy Dale Cuda | Registered representative | Apr 2018 (8y) | ||
| Kyle Wesley Johnson | Registered representative | CFP | May 2018 (8y) | |
| Susan Michelle Bennett | Registered representative | Jul 2018 (8y) | ||
| Brent A Cattani | Registered representative | Aug 2018 (8y) | ||
| Chad A Walker | Registered representative | Dec 2018 (8y) | ||
| Sabina Valic | Registered representative | Jan 2019 (8y) | ||
| Francisco Jose Tort | Registered representative | May 2019 (7y) | ||
| Louis Bradley Priebe | Registered representative | CFP | Aug 2019 (7y) | |
| Gary George Hughes | Registered representative | Dec 2019 (7y) | ||
| Kelly Joel Meyer | Registered representative | Dec 2019 (7y) | ||
| Adam Howard Mosbach | Registered representative | CFP | Dec 2019 (7y) | |
| Michael Joseph Tomscha | Registered representative | Jun 2020 (6y) | ||
| John G Griffith | Registered representative | Jun 2020 (6y) | ||
| Anthony Theodore Rocha | Registered representative | Jun 2020 (6y) | ||
| Scott Wade Summerlin | Registered representative | Sep 2020 (6y) | ||
| Jimmy J Suh | Registered representative | Sep 2020 (6y) | ||
| Andrew Johnson | Registered representative | Nov 2020 (6y) | ||
| Timothy Mangus | Registered representative | Feb 2021 (5y) | ||
| Robert John Thompson | Registered representative | Apr 2021 (5y) | ||
| Gregory Michael Linnebur | Registered representative | May 2021 (5y) | ||
| Angela Marie Caballero | Registered representative | CFP | Jun 2021 (5y) | |
| Matthew Alan Vining | Registered representative | Aug 2021 (5y) | ||
| Joseph Lee Strecker | Registered representative | Aug 2021 (5y) | ||
| Douglas Parke Wilkinson | Registered representative | Aug 2021 (5y) | ||
| Blake Edward Rorbach | Registered representative | Nov 2021 (5y) | ||
| Katrina Jo Furler | Registered representative | Jun 2022 (4y) | ||
| Julian Earl Gottshall | Registered representative | Sep 2022 (4y) | ||
| Christopher Terrence Jennings | Registered representative | CFP | Oct 2022 (4y) | |
| Kenneth C. Ragsdale | Registered representative | Jan 2023 (4y) | ||
| Paul Kekuaokalani Batt | Registered representative | Jan 2023 (4y) | ||
| Roy D Morris | Registered representative | Jan 2023 (4y) | ||
| Steven Gregory Du Charme | Registered representative | Jan 2023 (4y) | ||
| Alex D Rosen | Registered representative | Jan 2023 (4y) | ||
| Kyle Joseph Trueba | Registered representative | Jan 2023 (4y) | ||
| Jeremie Sean Kelt | Registered representative | CFP | Feb 2023 (3y) | |
| Peyton Diana Gallovich | Registered representative | Mar 2023 (3y) | ||
| Andrew Allan Van Dyke | Registered representative | May 2023 (3y) | ||
| Masashi Yamamoto | Registered representative | Aug 2023 (3y) | ||
| Albert Bryan Shapiro | Registered representative | Nov 2023 (3y) | ||
| Darrell Kulow | Registered representative | Nov 2023 (3y) | ||
| Christian Lee Beck | Registered representative | Jan 2024 (3y) | ||
| Thomas Ira Matthews | Registered representative | Jan 2024 (3y) | ||
| Melissa Beth Greenwood | Registered representative | CFP | Mar 2024 (2y) | |
| Thomas Evan Green | Registered representative | May 2024 (2y) | ||
| Andres Escobedo | Registered representative | May 2024 (2y) | ||
| Mark Phillip Nickles | Registered representative | Jun 2024 (2y) | ||
| Laura Elizabeth Boldt | Registered representative | CFP | Aug 2024 (2y) | |
| Victoria Lynn Yazzie | Registered representative | CFP | Sep 2024 (2y) | |
| Charles Rainey | Registered representative | Dec 2024 (2y) | ||
| Brian Yukio Horiuchi | Registered representative | Mar 2025 (1y) | ||
| Jonathan A Stoft | Registered representative | Mar 2025 (1y) | ||
| Michael William Alexander | Registered representative | Chartered Financial Consultant | Apr 2025 (1y) | |
| Rafael Balderrabano | Registered representative | Apr 2025 (1y) | ||
| Patrick Meraz | Registered representative | Apr 2025 (1y) | ||
| Patrick Albert Le Fevre | Registered representative | Jun 2025 (1y) | ||
| Randal George Nelson | Registered representative | Mar 2026 (0y) | ||
| Elijah Wayne Bushman | Registered representative | Mar 2026 (0y) | ||
| John J Boothby | Registered representative | May 2026 (0y) | ||
| Owen Keith Farnsworth | Registered representative | Jun 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Priority Financial Group, Llc | Sole Member | Oct 2014 | A | 75% or more |
| Prior And Associates, Llc | Member | Oct 2021 | B | ≈ 56.25% – 100% via Priority Financial Group, Llc |
| Michael Thomas Prior And Janette Kolega Prior Family Trust | Owner | Sep 2021 | B | ≈ 42.19% – 100% via Prior And Associates, Llc |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Michael Thomas Prior: 50% – 75% of Michael Thomas Prior And Janette Kolega Prior Family Trust × 75% – 100% of Prior And Associates, Llc × 75% – 100% of Priority Financial Group, Llc × 75% – 100% direct ≈ 21.09% – 75% of the firm
- Prior, Janette, Kolega: 50% – 75% of Michael Thomas Prior And Janette Kolega Prior Family Trust × 75% – 100% of Prior And Associates, Llc × 75% – 100% of Priority Financial Group, Llc × 75% – 100% direct ≈ 21.09% – 75% of the firm
- Prior And Associates, Llc: 75% – 100% of Priority Financial Group, Llc × 75% – 100% direct ≈ 56.25% – 100% of the firm
- Michael Thomas Prior And Janette Kolega Prior Family Trust: 75% – 100% of Prior And Associates, Llc × 75% – 100% of Priority Financial Group, Llc × 75% – 100% direct ≈ 42.19% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (11)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Sps Retirement Plan | Shonto Governing Board Of Education, Inc. | 143 | $4.3M | 07/01/2024 |
| Many Farms Community School 401(k) Plan | Many Farms Community School, Inc. | 102 | $3.0M | 07/01/2024 |
| Acoma Business Enterprises 401(k) Plan | Acoma Business Enterprises | 282 | $8.4M | 01/01/2024 |
| Square One Concepts, Inc. 401(k) Plan | Square One Concepts, Inc. | 550 | $1.8M | 01/01/2024 |
| Parks & Sons Of Sun City, Inc. 401(k) Plan | Parks & Sons Of Sun City, Inc. | 143 | $7.8M | 01/01/2024 |
| Agate, Inc. 401(k) Plan | Agate, Inc. | 74 | $4.2M | 01/01/2024 |
| Scpmg Keogh Plan | Southern California Permanente Medical Group | 11,088 | $7.9B | 01/01/2024 |
| D.P. Electric, Inc. 401(k) Plan | D.P. Electric, Inc. | 583 | $19.0M | 01/01/2024 |
| Quechan Indian Tribe Employee Savings And Retirement Plan | Quechan Indian Tribe | 930 | $16.4M | 01/01/2024 |
| Strongmind, Inc. 401(k) Plan | Strongmind, Inc. | 546 | $17.1M | 01/01/2024 |
| Open Pep | Plan Professionals, Llc | 18,762 | $355M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/17/2026 | 1.45 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $1.6B (50% of AUM) Mar 2026
- Pershing $323M (10% of AUM) Jan 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 17, 2026.
View current Form ADV (SEC/IAPD) ↗