Professional Financial Advisors, Llc
SEC-registered
Wealth Manager · Small ($100M–$1B)
CRD 173719
· SEC file 801-114978
· North Platte, NE
· www.facebook.com
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ADV data as of Jun 24, 2026
- Regulatory AUM
- $770M
- Discretionary
- $665M
- Clients
- 3,345
- Avg AUM / client
- $230K
- Accounts
- 3,345
- Employees
- 12
AUM over time
$144M
$770M
Mar 11, 2019
Jun 24, 2026
Reported AUM from Form ADV filings, plotted by filing date · as of Jun 24, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 3,121 | $230M | 29.9% |
| High net worth individuals | 193 | $267M | 34.7% |
| Banking or thrift institutions | 3 | $19.8M | 2.58% |
| Pension and profit sharing plans | 2 | $2.7M | 0.35% |
| Charitable organizations | 4 | $13.3M | 1.73% |
| State or municipal government entities | 1 | $70.4M | 9.14% |
| Insurance companies | 8 | $2.3M | 0.3% |
| Corporations and other businesses | 11 | $11.8M | 1.53% |
| Other | 2 | $153M | 19.8% |
People (23)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Obrist, Thomas, M | General Partner | Jan 1978 (49y) | GP / trustee / elected manager of Dana F. Cole & Company, Llp (indirect) | |
| Hadden, Dennis, Lee | General Partner | Jan 1990 (37y) | GP / trustee / elected manager of Dana F. Cole & Company, Llp (indirect) | |
| Zach, Daniel, M | General Partner | Jan 1990 (37y) | GP / trustee / elected manager of Dana F. Cole & Company, Llp (indirect) | |
| Olson, Lori, L | General Partner | Jan 1994 (33y) | GP / trustee / elected manager of Dana F. Cole & Company, Llp (indirect) | |
| Beran, Robert, Charles | General Partner | Jan 1998 (29y) | GP / trustee / elected manager of Dana F. Cole & Company, Llp (indirect) | |
| Klute, Kent, Michael | General Partner | Jan 1998 (29y) | GP / trustee / elected manager of Dana F. Cole & Company, Llp (indirect) | |
| Miller, Lonnie, G | General Partner | Oct 2000 (26y) | GP / trustee / elected manager of Dana F. Cole & Company, Llp (indirect) | |
| Douglas De Wayne Peterson | Member | CFP Chartered Financial Consultant | Jan 2003 (24y) | 25% – 50% |
| Aagesen, Nancy, J. | General Partner | Jan 2013 (14y) | GP / trustee / elected manager of Dana F. Cole & Company, Llp (indirect) | |
| Bruns, Ryan, R. | General Partner | Jan 2013 (14y) | GP / trustee / elected manager of Dana F. Cole & Company, Llp (indirect) | |
| Gustafsson, Kerry, A | General Partner | Jan 2013 (14y) | GP / trustee / elected manager of Dana F. Cole & Company, Llp (indirect) | |
| Murray, Angela, M. | General Partner | Jan 2013 (14y) | GP / trustee / elected manager of Dana F. Cole & Company, Llp (indirect) | |
| Pokorny, Donita, D | General Partner | Jan 2013 (14y) | GP / trustee / elected manager of Dana F. Cole & Company, Llp (indirect) | |
| Oeltjen, Jeffrey, M. | General Partner | Jul 2013 (13y) | GP / trustee / elected manager of Dana F. Cole & Company, Llp (indirect) | |
| Pearson, Kim, K | General Partner | Jul 2013 (13y) | GP / trustee / elected manager of Dana F. Cole & Company, Llp (indirect) | |
| Scow, Michaei, D. | General Partner | Jul 2013 (13y) | GP / trustee / elected manager of Dana F. Cole & Company, Llp (indirect) | |
| Sylvester, Kevin, C | General Partner | Jul 2013 (13y) | GP / trustee / elected manager of Dana F. Cole & Company, Llp (indirect) | |
| Marc William Werkmeister | Member/Chief Compliance Officer | May 2015 (11y) | 50% – 75% | |
| Bernard Roy Wurts | Registered representative | CFP | May 2015 (11y) | |
| Mark Allan Mayfield | Registered representative | CFP | Sep 2020 (6y) | |
| Kayla Lynn Douglas | Registered representative | May 2021 (5y) | ||
| Troy Eugene Fry | Registered representative | May 2024 (2y) | ||
| Bradley James Hisel | Registered representative | Aug 2025 (1y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Dana F. Cole & Company, Llp | Member | Jan 2003 | A | 25% – 50% |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 06/24/2026 | 1.04 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Other fees
- • PERCENTAGE OF ASSETS UNDER ADVISEMENT
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $631M (82% of AUM) Jun 2026
- American Funds Distributors, Inc. $19.7M (7% of AUM) Mar 2021
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jun 24, 2026.
View current Form ADV (SEC/IAPD) ↗