Ironwood Wealth Management, Llc
- Regulatory AUM
- $608M
- Discretionary
- $603M
- Clients
- 459
- Avg AUM / client
- $1.3M
- Accounts
- 1,885
- Employees
- 14
AUM over time
Annual snapshots from Form ADV filings · as of Mar 13, 2026
Investments (13F portfolio — 47 positions, $348,704,616)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Iefa | ETF | $77,943,451 | 860,968 | 22.4% | 12.8% |
| 2 | Vglt | ETF | $44,812,016 | 809,466 | 12.9% | 7.37% |
| 3 | Iemg | ETF | $43,895,914 | 629,332 | 12.6% | 7.22% |
| 4 | Ivv | ETF | $42,647,722 | 65,289 | 12.2% | 7.02% |
| 5 | Ief | ETF | $42,012,867 | 440,202 | 12.0% | 6.91% |
| 6 | Bscq | ETF | $20,777,336 | 1,063,868 | 5.96% | 3.42% |
| 7 | Ijh | ETF | $15,728,913 | 232,917 | 4.51% | 2.59% |
| 8 | Ijr | ETF | $10,970,055 | 88,248 | 3.15% | 1.81% |
| 9 | Spdw | ETF | $7,735,858 | 169,460 | 2.22% | 1.27% |
| 10 | Djp | ETN | $5,046,083 | 104,821 | 1.45% | 0.83% |
| 11 | Mub | ETF | $4,688,454 | 44,168 | 1.34% | 0.77% |
| 12 | Schx | ETF | $4,192,502 | 163,514 | 1.2% | 0.69% |
| 13 | Sub | ETF | $3,366,674 | 31,612 | 0.97% | 0.55% |
| 14 | Spem | ETF | $3,042,496 | 64,858 | 0.87% | 0.5% |
| 15 | Scha | ETF | $2,674,979 | 91,987 | 0.77% | 0.44% |
| 16 | Spsm | ETF | $2,586,042 | 53,519 | 0.74% | 0.43% |
| 17 | Schb | ETF | $2,553,598 | 101,737 | 0.73% | 0.42% |
| 18 | Schf | ETF | $1,854,061 | 74,912 | 0.53% | 0.31% |
| 19 | Spy | ETF | $1,448,801 | 2,228 | 0.42% | 0.24% |
| 20 | Sptl | ETF | $1,446,369 | 54,995 | 0.41% | 0.24% |
| 21 | Sche | ETF | $1,228,674 | 37,289 | 0.35% | 0.2% |
| 22 | Efa | ETF | $1,160,315 | 11,946 | 0.33% | 0.19% |
| 23 | Idev | ETF | $1,086,816 | 13,005 | 0.31% | 0.18% |
| 24 | Schm | ETF | $1,009,115 | 32,594 | 0.29% | 0.17% |
| 25 | Shy | ETF | $873,453 | 10,578 | 0.25% | 0.14% |
Top 25 of 47 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 304 | $359M | 59.2% |
| High net worth individuals | 155 | $247M | 40.6% |
| Pension and profit sharing plans | Fewer than 5 clients | $1.6M | 0.27% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Marvell Semiconductor 401 K Retirement Plan Marvell Semiconductor, Inc. | 2024 |
People (7)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Alexander David Marek | Partner | Apr 2006 (20y) | ≈ 12.5% – 37.5% via Ironwood Wealth Management Holdings, Llc | |
| Cean Nicholas Kenefick Rogers | Ceo & Founder & Cco (05/2015) | CFP CFA | Apr 2006 (20y) | ≈ 12.5% – 37.5% via Ironwood Wealth Management Holdings, Llc |
| Rydan Durant Case | Partner | CFP Chartered Financial Consultant | Apr 2006 (20y) | ≈ 12.5% – 37.5% via Ironwood Wealth Management Holdings, Llc |
| Richard Erik Wagner | Registered representative | CFP Chartered Financial Consultant | Jun 2015 (11y) | |
| Edward P. Parolisi | Registered representative | Mar 2016 (10y) | ||
| Jonathan Craig Moore | Registered representative | CFP Chartered Financial Consultant | Apr 2017 (9y) | |
| Shelby Newell | Registered representative | CFP | Jun 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Ironwood Wealth Management Holdings, Llc | Owner | Jan 2020 | A | 50% – 75% |
Undisclosed: 10% – 50% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Alexander David Marek: 25% – 50% of Ironwood Wealth Management Holdings, Llc × 50% – 75% direct ≈ 12.5% – 37.5% of the firm
- Cean Nicholas Kenefick Rogers: 25% – 50% of Ironwood Wealth Management Holdings, Llc × 50% – 75% direct ≈ 12.5% – 37.5% of the firm
- Rydan Durant Case: 25% – 50% of Ironwood Wealth Management Holdings, Llc × 50% – 75% direct ≈ 12.5% – 37.5% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Marvell Semiconductor 401 K Retirement Plan | Marvell Semiconductor, Inc. | 2,970 | $1.4B | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/13/2026 | 957 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Educational seminars/workshops
Custody
Reported custodians
- Charles Schwab & Co. $369M (61% of AUM) Mar 2026
- National Financial Services (Fidelity) $175M (29% of AUM) Mar 2026
- Fidelity Investments $55.1M (23% of AUM) Oct 2018
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 13, 2026.
View current Form ADV (SEC/IAPD) ↗