Trilogy Capital, Inc.
- Regulatory AUM
- $3.2B
- Discretionary
- $2.9B
- Clients
- 8,388
- Avg AUM / client
- $383K
- Accounts
- 18,988
- Employees
- 74
AUM over time
Annual snapshots from Form ADV filings · as of Jul 23, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 7,512 | $1.6B | 49.8% |
| High net worth individuals | 546 | $1.0B | 31.5% |
| Pension and profit sharing plans | 305 | $586M | 18.3% |
| Charitable organizations | 3 | $735K | 0.02% |
| Corporations and other businesses | 22 | $12.9M | 0.4% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| The Marketing Practice 401(k) Plan The Marketing Practice | 2024 | |
| Canonical Usa 401(k) Profit Sharing Plan & Trust Canonical Usa | 2024 | |
| Grand View Administrative Serv 401(k) Profit Sharing Plan & Trust Grand View Administrative Serv | 2024 | |
| Goodwill Southern Los Angeles County 403(b) Plan Goodwill Southern Los Angeles County | 2024 | |
| Sohnen Enterprises, Inc. Profit Sharing And 401(k) Plan Sohnen Enterprises, Inc. | 2024 | |
| Grafana Labs Retirement Plan Raintank Inc. Dba Grafana Labs | 2024 |
People (73)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Jeffrey Ralph Motske | Chief Executive Officer | CFP | Sep 2015 (11y) | ≈ 21.09% – 75% via Trilogy Capital Financial Partners, Llc |
| June Chiyun Adams | Chief Compliance Officer | Sep 2015 (11y) | Less than 5% | |
| White, Allison, Brooke | Director Of Compliance Operations | Oct 2021 (5y) | Less than 5% | |
| Ahmed Iqbal Ghulamali | Registered representative | Nov 2015 (11y) | ||
| Cary S Boring | Registered representative | Nov 2015 (11y) | ||
| Diane Powell Zing | Registered representative | Nov 2015 (11y) | ||
| Heather Lynn Klutznick | Registered representative | Nov 2015 (11y) | ||
| Jeffrey David Seuferling | Registered representative | CFP | Nov 2015 (11y) | |
| Joseph Alan Fischman | Registered representative | Nov 2015 (11y) | ||
| Keegan James Tanghe | Registered representative | Nov 2015 (11y) | ||
| Michael John Fibiger | Registered representative | Nov 2015 (11y) | ||
| Michael Joseph Broker | Registered representative | CFP | Nov 2015 (11y) | |
| Nathan C. Brown | Registered representative | Nov 2015 (11y) | ||
| Christopher Edward Molony | Registered representative | Dec 2015 (11y) | ||
| David Foster Huisinga | Registered representative | Dec 2015 (11y) | ||
| Douglas Charles Stroot | Registered representative | Dec 2015 (11y) | ||
| Eric Andrew Perkins | Registered representative | Dec 2015 (11y) | ||
| Howard Ray Bolotin | Registered representative | Dec 2015 (11y) | ||
| James Robert Young | Registered representative | Dec 2015 (11y) | ||
| Jeffrey Robert Hackbarth | Registered representative | CFP | Dec 2015 (11y) | |
| Michael Christopher Loo | Registered representative | Dec 2015 (11y) | ||
| Michael Shoheen Bakhshi | Registered representative | Dec 2015 (11y) | ||
| Todd Adam Gurvis | Registered representative | Dec 2015 (11y) | ||
| Windus Allison Fernandez Brinkkord | Registered representative | Dec 2015 (11y) | ||
| Gonzalo De Leon Plata | Registered representative | Dec 2015 (11y) | ||
| Gabriel Ubaldo Deluna | Registered representative | Jan 2016 (11y) | ||
| Joseph Antoine Sirgy | Registered representative | CFP | Jan 2016 (11y) | |
| Justin Anthony Tyrrell | Registered representative | Jan 2016 (11y) | ||
| Casey Dettorre | Registered representative | CFP | Jan 2016 (11y) | |
| Derrick Lee Blanchette | Registered representative | Jan 2016 (11y) | ||
| Gary Sussman | Registered representative | CFP | Jan 2016 (11y) | |
| Scott Matthew Naiman | Registered representative | Jan 2016 (11y) | ||
| Thomas Christopher Walden | Registered representative | Jan 2016 (11y) | ||
| Robert J Ochoa | Registered representative | Jan 2016 (11y) | ||
| Kathleen Dempsey Muniz | Registered representative | Feb 2016 (10y) | ||
| Thomas J Elkins | Registered representative | Jul 2016 (10y) | ||
| Paul Eugene Moore | Registered representative | May 2017 (9y) | ||
| Kathleen Marie Donnelly | Registered representative | Jul 2017 (9y) | ||
| Dale Sarpard | Registered representative | Sep 2017 (9y) | ||
| Jonathan Peter Sabat | Registered representative | Feb 2018 (8y) | ||
| Janeane Vena | Registered representative | Mar 2018 (8y) | ||
| Mark Allen Hammill | Registered representative | Dec 2018 (8y) | ||
| Joseph Edward Roessler | Registered representative | Feb 2019 (7y) | ||
| Benjamin Vazquez | Registered representative | Jun 2019 (7y) | ||
| Rafael Alejandro Murguia Ramirez | Registered representative | Dec 2019 (7y) | ||
| Sylvia Elise James | Registered representative | Dec 2019 (7y) | ||
| Carolina Carranza Hernandez | Registered representative | May 2021 (5y) | ||
| James Gunther Oury | Registered representative | Nov 2021 (5y) | ||
| Tanner Motske | Registered representative | Jun 2022 (4y) | ||
| Hallie Jordan Dena | Registered representative | Jan 2023 (4y) | ||
| Alicia K Pilon | Registered representative | May 2023 (3y) | ||
| Collin Wolf | Registered representative | May 2023 (3y) | ||
| Gabriela Giselle Salazar | Registered representative | Oct 2023 (3y) | ||
| Matthew Stephen Lyons | Registered representative | Dec 2023 (3y) | ||
| Clark King | Registered representative | Feb 2024 (2y) | ||
| Robert Joseph Dolan | Registered representative | Mar 2024 (2y) | ||
| David Michael Mcdonough | Registered representative | Apr 2024 (2y) | ||
| Michael J Serio | Registered representative | CFA | Jul 2024 (2y) | |
| Jericho Canete | Registered representative | Aug 2024 (2y) | ||
| Kevin Simpson | Registered representative | Aug 2024 (2y) | ||
| Rae Nathan | Registered representative | Oct 2024 (2y) | ||
| Atenas J Martinez | Registered representative | Nov 2024 (2y) | ||
| Ashley Jeanett Robles Robles | Registered representative | Dec 2024 (2y) | ||
| Nya Nyapamba | Registered representative | Jan 2025 (2y) | ||
| Desire Gonzalez | Registered representative | May 2025 (1y) | ||
| Gavin Riley Dankert | Registered representative | Sep 2025 (1y) | ||
| Jeanwin Yamato Doreus | Registered representative | Sep 2025 (1y) | ||
| Zachary Jason Ernisse | Registered representative | Sep 2025 (1y) | ||
| Evelyn Pachuca Lazo | Registered representative | Oct 2025 (1y) | ||
| Amy Marie Kane | Registered representative | CFP | Feb 2026 (0y) | |
| Myles Anschuetz Anderson | Registered representative | Feb 2026 (0y) | ||
| Brecht Van Waes | Registered representative | Mar 2026 (0y) | ||
| Connor Byron Mc Guire | Registered representative | Mar 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Trilogy Capital Holdings, Inc. | Owner | Mar 2024 | A | 75% or more |
| Trilogy Financial Holdings, Llc | Owner | Mar 2024 | B | ≈ 56.25% – 100% via Trilogy Capital Holdings, Inc. |
| Trilogy Capital Financial Partners, Llc | Member | Mar 2024 | B | ≈ 42.19% – 100% via Trilogy Financial Holdings, Llc |
| Trilogy Holding Lp | Member | Mar 2024 | B | ≈ 10.55% – 50% via Trilogy Capital Financial Partners, Llc |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Jeffrey Ralph Motske: 50% – 75% of Trilogy Capital Financial Partners, Llc × 75% – 100% of Trilogy Financial Holdings, Llc × 75% – 100% of Trilogy Capital Holdings, Inc. × 75% – 100% direct ≈ 21.09% – 75% of the firm
- Trilogy Financial Holdings, Llc: 75% – 100% of Trilogy Capital Holdings, Inc. × 75% – 100% direct ≈ 56.25% – 100% of the firm
- Trilogy Capital Financial Partners, Llc: 75% – 100% of Trilogy Financial Holdings, Llc × 75% – 100% of Trilogy Capital Holdings, Inc. × 75% – 100% direct ≈ 42.19% – 100% of the firm
- Trilogy Holding Lp: 25% – 50% of Trilogy Capital Financial Partners, Llc × 75% – 100% of Trilogy Financial Holdings, Llc × 75% – 100% of Trilogy Capital Holdings, Inc. × 75% – 100% direct ≈ 10.55% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (6)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| The Marketing Practice 401(k) Plan | The Marketing Practice | 101 | $8.4M | 01/01/2024 |
| Canonical Usa 401(k) Profit Sharing Plan & Trust | Canonical Usa | 219 | $23.8M | 01/01/2024 |
| Grand View Administrative Serv 401(k) Profit Sharing Plan & Trust | Grand View Administrative Serv | 711 | $4.9M | 01/01/2024 |
| Goodwill Southern Los Angeles County 403(b) Plan | Goodwill Southern Los Angeles County | 366 | $1.9M | 01/01/2024 |
| Sohnen Enterprises, Inc. Profit Sharing And 401(k) Plan | Sohnen Enterprises, Inc. | 47 | $6.2M | 01/01/2024 |
| Grafana Labs Retirement Plan | Raintank Inc. Dba Grafana Labs | 681 | $47.9M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 06/09/2026 | 1.01 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $1.5B (48% of AUM) Jun 2026
- LPL Financial $1.1B (35% of AUM) Jun 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 23, 2026.
View current Form ADV (SEC/IAPD) ↗