Sterling Investment Counsel, Llc
- Regulatory AUM
- $1.0B
- Discretionary
- $1.0B
- Clients
- 888
- Avg AUM / client
- $1.2M
- Accounts
- 2,253
- Employees
- 9
AUM over time
Annual snapshots from Form ADV filings · as of May 14, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 546 | $162M | 15.7% |
| High net worth individuals | 307 | $815M | 78.8% |
| Pension and profit sharing plans | 25 | $36.4M | 3.52% |
| Charitable organizations | 3 | $5.7M | 0.55% |
| Corporations and other businesses | 7 | $15.2M | 1.47% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Wellsville Carpet Town, Inc. 401 K Retirement Plan Wellsville Carpet Town, Inc. | 2024 | |
| Rupp Pfalzgraf Llc 401(k) Profit Sharing Plan Rupp Pfalzgraf Llc | 2024 |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Christopher Michael Marks | Managing Member & Chief Compliance Officer | Jan 2016 (11y) | 25% – 50% | |
| Cynthia Eileen Vance | Managing Member/Chief Executive Officer | CFP Chartered Financial Consultant | Jan 2016 (11y) | 25% – 50% |
| John Lawrence Langer | Member | Jan 2016 (11y) | 10% – 25% | |
| Phillip Kenneth Vance | Member | Jan 2016 (11y) | 10% – 25% | |
| Larussa, Mark, George | Chief Operating Officer | Jul 2019 (7y) | Less than 5% | |
| Chelsea Lynn Blasch | Registered representative | Aug 2021 (5y) |
Undisclosed: 0% – 30% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (2)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Wellsville Carpet Town, Inc. 401 K Retirement Plan | Wellsville Carpet Town, Inc. | 275 | $11.7M | 01/01/2024 |
| Rupp Pfalzgraf Llc 401(k) Profit Sharing Plan | Rupp Pfalzgraf Llc | 129 | $25.9M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/14/2026 | 1.03 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Fidelity Brokerage Services $972M (94% of AUM) May 2026
- Pershing $39.5M (7% of AUM) Mar 2022
- Assetmark Brokerage, Llc $31.5M (5% of AUM) Mar 2022
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 14, 2026.
View current Form ADV (SEC/IAPD) ↗