New River Financial Group, Llc
- Regulatory AUM
- $377M
- Discretionary
- $377M
- Clients
- 896
- Avg AUM / client
- $421K
- Accounts
- 1,638
- Employees
- 10
AUM over time
Annual snapshots from Form ADV filings · as of Feb 17, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 798 | $221M | 58.7% |
| High net worth individuals | 98 | $156M | 41.3% |
| Charitable organizations | Fewer than 5 clients | $70.5K | 0.02% |
People (5)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Jimmy Stephen Martin | Owner, Managing Member, And Cco | Oct 2011 (15y) | 75% or more | |
| Theresa Leona Martin | Registered representative | May 2017 (9y) | ||
| Samuel Craig Benson | Registered representative | Mar 2022 (4y) | ||
| Linwood Keith Fraher | Registered representative | May 2024 (2y) | ||
| Casey Marissa Bibb | Registered representative | May 2024 (2y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/17/2026 | 995 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- TradePMR $196M (52% of AUM) Feb 2026
- Charles Schwab & Co. $168M (44% of AUM) Feb 2026
- Wells Fargo $82.6M (62% of AUM) Mar 2023
- Sei Investments Distribution Co. $13.3M (4% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 17, 2026.
View current Form ADV (SEC/IAPD) ↗