Sunburst Financial Group, Llc
- Regulatory AUM
- $808M
- Discretionary
- $741M
- Clients
- 877
- Avg AUM / client
- $921K
- Accounts
- 2,346
- Employees
- 9
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of May 04, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 609 | $121M | 14.9% |
| High net worth individuals | 256 | $595M | 73.6% |
| Pension and profit sharing plans | 12 | $69.2M | 8.57% |
| Charitable organizations | Fewer than 5 clients | $13.6M | 1.68% |
| Corporations and other businesses | Fewer than 5 clients | $9.6M | 1.18% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Southpoint Bank 401(k) Employee Stock Ownership Plan Southpoint Bank | 2024 |
People (7)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| James Randolph Martin | Chief Compliance Officer And Managing Member | CFP | Apr 2016 (10y) | 50% – 75% |
| Jonathan Michael Winzeler | Member & Chief Investment Officer | CFP Chartered Financial Consultant | Apr 2016 (10y) | 10% – 25% |
| Robert Barry Rhea | Member & Chief Financial Officer | CFP Chartered Financial Consultant | Apr 2016 (10y) | 10% – 25% |
| Matthew S Morris | Registered representative | Jul 2016 (10y) | ||
| John Russell Martin | Registered representative | Aug 2016 (10y) | ||
| Zachary Herschel Bullock | Registered representative | CFP | Dec 2020 (6y) | |
| Davis Windham Ennis | Registered representative | Nov 2024 (2y) |
Undisclosed: 0% – 30% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Southpoint Bank 401(k) Employee Stock Ownership Plan | Southpoint Bank | 128 | $13.0M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/04/2026 | 926 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
Custody
Reported custodians
- Charles Schwab & Co. $729M (90% of AUM) May 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 04, 2026.
View current Form ADV (SEC/IAPD) ↗