Nicolet Advisory Services, Llc
SEC-registered
Wealth Manager · Mid-sized ($1B–$10B)
CRD 283940
· SEC file 801-108012
· Green Bay, WI
· WWW.NICOLETBANK.COM
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ADV data as of Mar 31, 2026
- Regulatory AUM
- $4.3B
- Discretionary
- $4.3B
- Clients
- 3,849
- Avg AUM / client
- $1.1M
- Accounts
- 9,812
- Employees
- 75
AUM over time
$0
$4.3B
Jun 2016
Dec 2025
Annual snapshots from Form ADV filings · as of Mar 31, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 3,179 | $741M | 17.3% |
| High net worth individuals | 612 | $2.1B | 48.1% |
| Banking or thrift institutions | Fewer than 5 clients | $1.4B | 32.1% |
| Charitable organizations | 17 | $16.8M | 0.39% |
| State or municipal government entities | Fewer than 5 clients | $12.8M | 0.3% |
| Corporations and other businesses | 41 | $81.6M | 1.9% |
People (52)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Patrick Joseph Madson | President | CFP | Mar 2016 (10y) | Less than 5% |
| Adam E Longlais | Chief Investment Officer | CFA | Apr 2019 (7y) | Less than 5% |
| Moore, H., Phillip | Chief Financial Officer | May 2021 (5y) | Less than 5% | |
| Hufford, Joshua, M | Chief Compliance Officer | Jan 2022 (5y) | Less than 5% | |
| Thorson, John, Michael | Chief Operations Officer | Sep 2023 (3y) | Less than 5% | |
| Anthony T Wilhelms | Registered representative | CFA | Aug 2016 (10y) | |
| Darren Lee Grayson | Registered representative | Aug 2016 (10y) | ||
| Jason Daniel Johnson | Registered representative | Aug 2016 (10y) | ||
| Kyle Edward Brunette | Registered representative | Apr 2017 (9y) | ||
| Jason Eric Smerchek | Registered representative | Sep 2018 (8y) | ||
| Jacob Dinkel | Registered representative | CFP | Oct 2018 (8y) | |
| Andrew John Maertz | Registered representative | Jan 2019 (8y) | ||
| Sonia L Wasniak Bohn | Registered representative | CFP | Sep 2019 (7y) | |
| Nathan Wayne Ongemach | Registered representative | Feb 2021 (5y) | ||
| Justin James Regnier | Registered representative | CFA | Jun 2021 (5y) | |
| Samuel Scheer | Registered representative | Oct 2021 (5y) | ||
| Tucker Lee Paschen | Registered representative | CFP | Mar 2022 (4y) | |
| Jordyn Herzog | Registered representative | CFP | May 2022 (4y) | |
| Eric R Martzahl | Registered representative | CFP | Sep 2022 (4y) | |
| Barry Joseph Martzahl | Registered representative | CFP | Oct 2022 (4y) | |
| Dalton James Guyette | Registered representative | Apr 2023 (3y) | ||
| Thomas A Hart | Registered representative | May 2023 (3y) | ||
| Dana Michelle Mc Vey | Registered representative | Chartered Financial Consultant | May 2023 (3y) | |
| Henry C Pfeifer | Registered representative | Jun 2023 (3y) | ||
| Jared Davis Lawatsch | Registered representative | Dec 2023 (3y) | ||
| Rachel Ann Patterson | Registered representative | CFP | Jan 2024 (3y) | |
| Bridgett A Starr | Registered representative | Jan 2024 (3y) | ||
| April Marlene Kiehnau Moeller | Registered representative | May 2024 (2y) | ||
| Parker Daniel Olson | Registered representative | Aug 2024 (2y) | ||
| Joseph Bennett | Registered representative | Dec 2024 (2y) | ||
| Iryna Barkley | Registered representative | Jan 2025 (2y) | ||
| Erik C Zurek | Registered representative | CFA | Feb 2025 (1y) | |
| Peter J Schaefer | Registered representative | CFA | Feb 2025 (1y) | |
| Adam James Henningsen | Registered representative | CFA | Mar 2025 (1y) | |
| Jon H Woo | Registered representative | CFA | May 2025 (1y) | |
| Robert Curtis Skinner | Registered representative | CFA | May 2025 (1y) | |
| Alexis Rose Mc Carthy | Registered representative | Jun 2025 (1y) | ||
| Logan James Dorner | Registered representative | Jun 2025 (1y) | ||
| Daniel Thomas Mangold | Registered representative | Jan 2026 (1y) | ||
| John Horak | Registered representative | Jan 2026 (1y) | ||
| Joshua Luke Kohnhorst | Registered representative | Feb 2026 (0y) | ||
| Brian Scott Mccleary | Registered representative | Feb 2026 (0y) | ||
| Seth Aaron Larreau | Registered representative | CFP | Feb 2026 (0y) | |
| Chad Wesley Terry | Registered representative | CFP | Apr 2026 (0y) | |
| Dirk Duff Ockerlander | Registered representative | Apr 2026 (0y) | ||
| Hannah Cary Moore | Registered representative | CFP | Apr 2026 (0y) | |
| James Eugene Magrane | Registered representative | Apr 2026 (0y) | ||
| Jason Anthony Strandberg | Registered representative | Apr 2026 (0y) | ||
| Mary Elizabeth Hines | Registered representative | Apr 2026 (0y) | ||
| Michael Richard Lacey | Registered representative | Apr 2026 (0y) | ||
| William Douglas Neal | Registered representative | Apr 2026 (0y) | ||
| Ariel Reque | Registered representative | May 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Nicolet Bankshares, Inc. | Sole Member | Mar 2016 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/31/2026 | 988 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $2.8B (65% of AUM) Mar 2026
- Fifth Third Bank $1.4B (32% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 31, 2026.
View current Form ADV (SEC/IAPD) ↗