Define Financial, Llc
- Regulatory AUM
- $315M
- Discretionary
- $315M
- Clients
- 119
- Avg AUM / client
- $2.6M
- Accounts
- 588
- Employees
- 7
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of May 18, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 33 | $11.3M | 3.59% |
| High net worth individuals | 86 | $264M | 83.8% |
| Charitable organizations | Fewer than 5 clients | $39.8M | 12.7% |
People (5)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Taylor Robert Schulte | Founder, Ceo, Cco, And Member | CFP | Feb 2017 (10y) | 75% or more |
| Tyler Joseph Aubrey | Member | CFP | Apr 2021 (5y) | ≈ 7.5% – 25% via Tja Planning & Consulting Llc |
| Joshua Alan Rendler | Registered representative | CFP | Apr 2023 (3y) | |
| Charles Wayan Schwab | Registered representative | CFP | Mar 2026 (0y) | |
| Mariani Bardo Hummel | Registered representative | CFP | May 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Tja Planning & Consulting Llc | Member | Oct 2024 | A | 10% – 25% |
Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Tyler Joseph Aubrey: 75% – 100% of Tja Planning & Consulting Llc × 10% – 25% direct ≈ 7.5% – 25% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/18/2026 | 901 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Fidelity Brokerage Services $315M (100% of AUM) May 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 18, 2026.
View current Form ADV (SEC/IAPD) ↗