Townsquare Capital, Llc
SEC-registered
Investment Adviser · Large ($10B–$100B)
CRD 288576
· SEC file 801-110591
· Lehi, UT
· WWW.TOWNSQUARECAPITAL.COM
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ADV data as of Mar 31, 2026
- Regulatory AUM
- $18.1B
- Discretionary
- $18.1B
- Clients
- 96
- Avg AUM / client
- $188M
- Accounts
- 58,181
- Employees
- 53
AUM over time
$0
$18.1B
May 2017
Dec 2025
Annual snapshots from Form ADV filings · as of Mar 31, 2026
Asset allocation (SMA assets by investment type)
as of Mar 31, 2026
Exchange-traded equities
$7.8B
43%
Registered investment companies (funds/ETFs)
$6.5B
36%
Investment-grade corporate bonds
$1.3B
7%
Cash & equivalents
$1.3B
7%
Other
$542M
3%
State & local bonds
$361M
2%
Non-exchange-traded equities
$181M
1%
US government & agency bonds
$181M
1%
Pooled investment vehicles
$181M
1%
Share of SMA assets by investment vehicle type, as filed in Form ADV Item 5.K. Dollar figures are percentages applied to total regulatory AUM.
Investments (13F portfolio — 252 positions, $443,509,797)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Apple Inc | COM | $25,387,273 | 100,032 | 5.72% | 0.14% |
| 2 | Advisors Ser Tr | LOGAN CAP BRD IN | $18,820,953 | 318,885 | 4.24% | 0.1% |
| 3 | Nvidia Corporation | COM | $16,952,903 | 97,207 | 3.82% | 0.09% |
| 4 | Amazon Com Inc | COM | $14,004,284 | 67,241 | 3.16% | 0.08% |
| 5 | Broadcom Inc | COM | $12,958,752 | 41,869 | 2.92% | 0.07% |
| 6 | Ishares Tr | RUS 1000 GRW ETF | $12,650,008 | 29,667 | 2.85% | 0.07% |
| 7 | Microsoft Corp | COM | $11,251,112 | 30,394 | 2.54% | 0.06% |
| 8 | Alphabet Inc | CAP STK CL A | $9,011,327 | 31,337 | 2.03% | 0.05% |
| 9 | Shell Plc | SPON ADS | $8,770,365 | 94,305 | 1.98% | 0.05% |
| 10 | Chevron Corporation | COM | $8,725,594 | 42,173 | 1.97% | 0.05% |
| 11 | Johnson & Johnson | COM | $8,491,596 | 34,739 | 1.91% | 0.05% |
| 12 | Meta Platforms Inc | CL A | $7,624,227 | 13,326 | 1.72% | 0.04% |
| 13 | Verizon Communications Inc | COM | $7,040,199 | 140,243 | 1.59% | 0.04% |
| 14 | Cisco Sys Inc | COM | $7,008,439 | 90,327 | 1.58% | 0.04% |
| 15 | Alphabet Inc | CAP STK CL C | $6,515,014 | 22,710 | 1.47% | 0.04% |
| 16 | Abbvie Inc | COM | $6,423,061 | 29,533 | 1.45% | 0.04% |
| 17 | Mastercard Incorporated | CL A | $6,068,105 | 12,144 | 1.37% | 0.03% |
| 18 | Pepsico Inc | COM | $5,999,570 | 38,635 | 1.35% | 0.03% |
| 19 | Jpmorgan Chase & Co | COM | $5,934,561 | 20,172 | 1.34% | 0.03% |
| 20 | At&T Inc | COM | $5,890,130 | 203,178 | 1.33% | 0.03% |
| 21 | Netflix Inc. | COM | $5,808,422 | 60,410 | 1.31% | 0.03% |
| 22 | Pfizer Inc | COM | $5,627,092 | 200,395 | 1.27% | 0.03% |
| 23 | Philip Morris Intl Inc | COM | $5,541,535 | 33,516 | 1.25% | 0.03% |
| 24 | Mondelez Intl Inc | CL A | $5,057,640 | 87,745 | 1.14% | 0.03% |
| 25 | Wells Fargo & Co | COM | $4,884,552 | 61,356 | 1.1% | 0.03% |
Top 25 of 252 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 18 | $3.3M | 0.02% |
| High net worth individuals | Fewer than 5 clients | $25.0M | 0.14% |
| Pooled investment vehicles (non-investment companies) | 2 | $18.7M | 0.1% |
| Other investment advisers | 76 | $18.0B | 99.7% |
| Corporations and other businesses | Fewer than 5 clients | $328K | 0.0% |
Private funds (2)
Reported in Form ADV Section 7.B.(1), filing of Sep 2024 · $13.0M combined gross assets
| Fund | Type | Domicile | Gross assets | Owners |
|---|---|---|---|---|
| Townsquare Wti Opportunity I, Llc master | Private Equity Fund | Delaware | $7.3M | 34 |
| Townsquare Sundance Bay Opportunity I, Llc | Private Equity Fund | Delaware | $5.7M | 25 |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Knobbe Martens Olson & Bear, Llp 401(k) Retirement Savings Plan Knobbe Martens Olson & Bear, Llp | 2024 | |
| Skywest, Inc. Employees' Retirement Plan Skywest, Inc. | 2024 | |
| The Terracon 401(k) And Esop Plan Tsvc, Inc | 2024 | |
| Intermountain Health 401(k) Plan Intermountain Health Care, Inc. | 2024 |
People (35)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Michael James Folker | President | Jul 2017 (9y) | Less than 5% | |
| Baum, Jonathan, Russell | Elected Manager | Jul 2022 (4y) | GP / trustee / elected manager of Gt Polaris Holdings, L.P. (indirect) | |
| Crockett, Todd, Richard | Elected Manager | Jul 2022 (4y) | GP / trustee / elected manager of Gt Polaris Holdings, L.P. (indirect) | |
| Eric Clarke | Elected Manager | Jul 2022 (4y) | GP / trustee / elected manager of Gt Polaris Holdings, L.P. (indirect) | |
| Goldman, Charles, George | Elected Manager | Jul 2022 (4y) | GP / trustee / elected manager of Gt Polaris Holdings, L.P. (indirect) | |
| Hardwick, Lori, Tope | Elected Manager | Jul 2022 (4y) | GP / trustee / elected manager of Gt Polaris Holdings, L.P. (indirect) | |
| Kylee Marie Beach | Chief Legal Officer/Secretary | Jul 2022 (4y) | Less than 5% | |
| Mclaughlin, Brian, Thomas | Elected Manager | Jul 2022 (4y) | GP / trustee / elected manager of Gt Polaris Holdings, L.P. (indirect) | |
| Michael Roy Burns | Elected Manager | Jul 2022 (4y) | GP / trustee / elected manager of Gt Polaris Holdings, L.P. (indirect) | |
| Noreen Darcy Beaman | Elected Manager | Jul 2022 (4y) | GP / trustee / elected manager of Gt Polaris Holdings, L.P. (indirect) | |
| Ramakrishnan, Siddharth | Elected Manager | Jul 2022 (4y) | GP / trustee / elected manager of Gt Polaris Holdings, L.P. (indirect) | |
| Salewski, Anthony, Jon | Elected Manager | Jul 2022 (4y) | GP / trustee / elected manager of Gt Polaris Holdings, L.P. (indirect) | |
| Mark Andrew Audrain | Chief Compliance Officer | Sep 2023 (3y) | Less than 5% | |
| Wolfsen, Natalie, Grace | Elected Manager | Oct 2023 (3y) | Less than 5% | |
| Mayo, Mark, Kevin | Chief Financial Officer | Sep 2024 (2y) | Less than 5% | |
| Christopher Gammell Hedquist | Registered representative | CFP | Nov 2017 (9y) | |
| Brady Skidmore Webb | Registered representative | Sep 2018 (8y) | ||
| Trenton Christopher Laporte | Registered representative | Sep 2018 (8y) | ||
| Tyson Lorin Walker | Registered representative | Jun 2020 (6y) | ||
| Brian Joseph Haley | Registered representative | Aug 2020 (6y) | ||
| Cody Keith Ulland | Registered representative | CFP | Jan 2022 (5y) | |
| William B Yarbenet | Registered representative | May 2023 (3y) | ||
| Ian Michael Rose | Registered representative | Jul 2023 (3y) | ||
| Jeffrey Alan Reid | Registered representative | CFP | Jul 2023 (3y) | |
| Erica Ann West | Registered representative | Oct 2023 (3y) | ||
| Samantha Brynn Stoner | Registered representative | CFA | May 2025 (1y) | |
| Michael John Walters | Registered representative | Jun 2025 (1y) | ||
| Nelson Jones | Registered representative | Jul 2025 (1y) | ||
| Kevin Sean Mc Leeson | Registered representative | Aug 2025 (1y) | ||
| Ryan Paul Freitas | Registered representative | CFA | Nov 2025 (1y) | |
| Lucas J. Catania | Registered representative | Jan 2026 (1y) | ||
| Nicholas Jon Popolizio | Registered representative | Mar 2026 (0y) | ||
| Blake Rozsa | Registered representative | May 2026 (0y) | ||
| Jordan King | Registered representative | Jul 2026 (0y) | ||
| Brian Quick | Registered representative | Jul 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Orion Advisor Solutions, Inc. | Shareholder | Jul 2022 | A | 75% or more |
| Gt Polaris Midco, Inc. | Stockholder | Jul 2022 | B | ≈ 56.25% – 100% via Orion Advisor Solutions, Inc. |
| Gt Polaris Holdings, Inc | Stockholder | Jul 2022 | B | ≈ 42.19% – 100% via Gt Polaris Midco, Inc. |
| Gt Polaris Holdings, L.P. | Stockholder | Jul 2022 | B | ≈ 31.64% – 100% via Gt Polaris Holdings, Inc |
| Gt Polaris Gp, Llc. | General Partner | Jul 2022 | B | GP / trustee / elected manager of Gt Polaris Holdings, L.P. (indirect) |
| Ta Associates Cayman, Ltd | 50% Member | Jul 2022 | B | GP / trustee / elected manager of Gt Polaris Gp, Llc. (indirect) |
| Genstar Capital Ix, L.P. | General Partner | Jul 2022 | B | GP / trustee / elected manager of Gt Polaris Gp, Llc. (indirect) |
| Genstar Capital Partners Ix, L.P. | 50% Member | Jul 2022 | B | GP / trustee / elected manager of Gt Polaris Gp, Llc. (indirect) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Gt Polaris Midco, Inc.: 75% – 100% of Orion Advisor Solutions, Inc. × 75% – 100% direct ≈ 56.25% – 100% of the firm
- Gt Polaris Holdings, Inc: 75% – 100% of Gt Polaris Midco, Inc. × 75% – 100% of Orion Advisor Solutions, Inc. × 75% – 100% direct ≈ 42.19% – 100% of the firm
- Gt Polaris Holdings, L.P.: 75% – 100% of Gt Polaris Holdings, Inc × 75% – 100% of Gt Polaris Midco, Inc. × 75% – 100% of Orion Advisor Solutions, Inc. × 75% – 100% direct ≈ 31.64% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Private funds (2, $13.0M gross assets)
| Fund | Type | Gross assets | Min. investment | Owners |
|---|---|---|---|---|
| Townsquare Wti Opportunity I, Llc | Private Equity Fund | $7.3M | $100K | 34 |
| Townsquare Sundance Bay Opportunity I, Llc | Private Equity Fund | $5.7M | $100K | 25 |
From Form ADV Section 7.B private fund reporting.
Retirement plans served (4)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Knobbe Martens Olson & Bear, Llp 401(k) Retirement Savings Plan | Knobbe Martens Olson & Bear, Llp | 676 | $363M | 01/01/2024 |
| Skywest, Inc. Employees' Retirement Plan | Skywest, Inc. | 15,517 | $1.4B | 01/01/2024 |
| The Terracon 401(k) And Esop Plan | Tsvc, Inc | 6,948 | $1.0B | 01/01/2024 |
| Intermountain Health 401(k) Plan | Intermountain Health Care, Inc. | 69,032 | $6.8B | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/31/2026 | 1.45 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Portfolio management for individuals/small businesses
- • Portfolio management for pooled investment vehicles
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $15.1B (83% of AUM) Mar 2026
- Fidelity Brokerage Services $2.0B (11% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 31, 2026.
View current Form ADV (SEC/IAPD) ↗