Atwood Financial Planning Llc
- Regulatory AUM
- $15.8M
- Discretionary
- $0
- Clients
- 939
- Avg AUM / client
- $16.8K
- Accounts
- 4
- Employees
- 6
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 600 | $0 | — |
| High net worth individuals | 339 | $15.8M | 100.0% |
| Charitable organizations | Fewer than 5 clients | — | — |
| Corporations and other businesses | Fewer than 5 clients | — | — |
People (7)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Lori Atwood Gulin | Principal & Chief Compliance Officer | CFP | Apr 2017 (9y) | 75% or more |
| Elizabeth Pennington | Senior Associate | CFP | Feb 2019 (7y) | 5% – 10% |
| Jason Bradley Ross | Registered representative | Feb 2019 (7y) | ||
| Kimberly Weihbrecht | Registered representative | Feb 2020 (6y) | ||
| Katherine Marie Haynes | Registered representative | Apr 2020 (6y) | ||
| Katherine Lynn Van Wyngarden | Registered representative | Jul 2022 (4y) | ||
| Ukamaka Onyekelu Eze | Registered representative | May 2023 (3y) |
Undisclosed: 0% – 20% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/19/2026 | 990 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Educational seminars/workshops
- • Other services
Custody
Reported custodians
- Vanguard Marketing Corporation $14.6M (93% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 19, 2026.
View current Form ADV (SEC/IAPD) ↗