Strategy, Inc.
- Regulatory AUM
- $142M
- Discretionary
- $142M
- Clients
- 194
- Avg AUM / client
- $734K
- Accounts
- 542
- Employees
- 5
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Feb 04, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 157 | $56.7M | 39.8% |
| High net worth individuals | 35 | $84.4M | 59.2% |
| Charitable organizations | 1 | $739K | 0.52% |
| Corporations and other businesses | 1 | $609K | 0.43% |
Nonprofit clients
Charities that reported this firm as a top-paid contractor (investment services) on Form 990.
| Charity | Location | Period |
|---|---|---|
| Oklahoma Voter Alliance Inc EIN 880857914 | Oklahoma City, OK | 09/30/2024 |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| John Howard Russell | President | CFP | Jun 1993 (33y) | Less than 5% |
| Cantu, Sherryle, Lynne | Secretary/Treasurer | Nov 2017 (9y) | 25% – 50% | |
| Shelby Lynne Russell | Vice President And Chief Compliance Officer | CFP | Nov 2017 (9y) | 50% – 75% |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Foundations & charities (1)
| Organization | Type | Assets | As of |
|---|---|---|---|
| Oklahoma Voter Alliance Inc | Public charity | $96.5K | 09/30/2024 |
From IRS Form 990 investment-management-fee disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/04/2026 | 908 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $137M (96% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 04, 2026.
View current Form ADV (SEC/IAPD) ↗