My Financial Coach, Llc
State-registered
Wealth Manager · Boutique (under $100M)
CRD 290344
· Midland, MI
· www.myfinancial.coach
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ADV data as of Feb 25, 2026
- Regulatory AUM
- $54.1M
- Discretionary
- $54.1M
- Clients
- 128
- Avg AUM / client
- $423K
- Accounts
- 379
- Employees
- 3
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 112 | $22.9M | 42.3% |
| High net worth individuals | 14 | $31.2M | 57.7% |
| Corporations and other businesses | 2 | — | — |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Bruce Hallen Beckett | Registered representative | Jan 2018 (9y) | ||
| Richard Anderson Arbury | Registered representative | Jan 2025 (2y) | ||
| Mark Edward Fetterolf | Registered representative | Jan 2025 (2y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/25/2026 | 1.02 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Performance-based fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $54.1M (100% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 25, 2026.
View current Form ADV (SEC/IAPD) ↗