Banorte Asset Management, Inc.
- Regulatory AUM
- $661M
- Discretionary
- $517M
- Clients
- 869
- Avg AUM / client
- $761K
- Accounts
- 869
- Employees
- 40
AUM over time
Annual snapshots from Form ADV filings · as of May 19, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 747 | $185M | 27.9% |
| High net worth individuals | 93 | $383M | 57.9% |
| Charitable organizations | 1 | $1.2M | 0.18% |
| Corporations and other businesses | 28 | $92.8M | 14.0% |
People (20)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Antonio Teruggi Pereda | Commercial Director | Jul 2019 (7y) | Less than 5% | |
| Ibarra, Jorge, Eduardo | Chief Operating Officer | Mar 2020 (6y) | Less than 5% | |
| Juan Fernando Valdivieso | Chief Compliance Officer | Chartered Financial Consultant | Apr 2023 (3y) | Less than 5% |
| Jose Ramon Rodriguez | Chief Executive Officer | Feb 2024 (3y) | Less than 5% | |
| Aaron Antonio Buitron Romero | Registered representative | Jul 2019 (7y) | ||
| Julio Cesar Gil Recio | Registered representative | Jul 2019 (7y) | ||
| Ricardo Roche Maldonado | Registered representative | Sep 2019 (7y) | ||
| Mario Hank | Registered representative | Dec 2021 (5y) | ||
| Victor Hugo Bujanda | Registered representative | Aug 2022 (4y) | ||
| Marcelo Andres Gomez | Registered representative | CFP | Aug 2023 (3y) | |
| Brenda Michelle Garcia Ayala | Registered representative | Aug 2023 (3y) | ||
| Juan Carlos Barraza | Registered representative | Jan 2024 (3y) | ||
| Guillermo Pena Facio | Registered representative | Jan 2024 (3y) | ||
| Jorge Antonio Figueroa | Registered representative | Apr 2024 (2y) | ||
| Salomon Lahana | Registered representative | Sep 2024 (2y) | ||
| Maria Genoveva Hernandez | Registered representative | Jun 2025 (1y) | ||
| Mayela Orrantia | Registered representative | May 2026 (0y) | ||
| Joaquin Sanchez Hernandez | Registered representative | CFA | May 2026 (0y) | |
| Ignacio Antonio Perezanta Ordonez | Registered representative | May 2026 (0y) | ||
| Joaquin A Barthel Medina | Registered representative | May 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Banorte Securities Holdings International, Inc. | Sole Shareholder Of Applicant | Dec 1999 | A | 75% or more |
| Casa De Bolsa Banorte S.A. De C.V. | Sole Shareholders Of Banorte Securities Holdings International, Inc. | Dec 1999 | B | ≈ 56.25% – 100% via Banorte Securities Holdings International, Inc. |
| Grupo Financiero Banorte S.A. De C.V. | Sole Shareholders Of Casa De Bolsa Banorte | Dec 1999 | B | ≈ 42.19% – 100% via Casa De Bolsa Banorte S.A. De C.V. |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Casa De Bolsa Banorte S.A. De C.V.: 75% – 100% of Banorte Securities Holdings International, Inc. × 75% – 100% direct ≈ 56.25% – 100% of the firm
- Grupo Financiero Banorte S.A. De C.V.: 75% – 100% of Casa De Bolsa Banorte S.A. De C.V. × 75% – 100% of Banorte Securities Holdings International, Inc. × 75% – 100% direct ≈ 42.19% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/19/2026 | 1.37 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
Allegations: THE SEC ALLEGED THAT BANORTE ASSET MANAGEMENT, INC. DID NOT HAVE POLICIES AND PROCEDURES REASONABLY DESIGNED TO ENSURE PERFORMANCE WAS RELEVANT TO THE INTENDED AUDIENCE WHEN DISSEMINATING ADVERTISEMENTS USING HYPOTHETICAL PERFORMANCE, IN VIOLATION OF THE APPLICABLE MARKETING RULE. Status: Final Sanction Detail: $50,000 PAID IN FULL BY FIRM ON 9/14/2023 Summary: IN SEPTEMBER OF 2023, BANORTE ASSET MANAGEMENT, INC. AGREED TO THE ENTRY OF AN ORDER BY THE SEC AND TO A CEASE AND DESISR, CENSURE, AND FINE FOR THE ALLEGED VIOLATIONS OF THE MARKETING RULE. THE MATTER IS NOW CLOSED AND SETTLED FOR THE AMOUNT AND ON THE DATE STATED ABOVE. BANORTE ASSET MANAGEMENT, INC. HAD ADOPTED REVISED POLICIES AMD PROCEDURES RELATED TO MARKETING AND REMOVED HYPOTHETICAL PERFORMANCE ADVERTISING FROM THE FIRM'S WEBSITE
Disclosure text reproduced verbatim from the firm's own Form ADV filings.
How they charge
- • Percentage of assets under management
Services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
Custody
Reported custodians
- Pershing $601M (91% of AUM) May 2026
- Interactive Brokers $60.7M (9% of AUM) May 2026
- Apex Clearing $44.2M (29% of AUM) Dec 2022
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 19, 2026.
View current Form ADV (SEC/IAPD) ↗