Kelly Financial Services Llc
- Regulatory AUM
- $624M
- Discretionary
- $554M
- Clients
- 1,401
- Avg AUM / client
- $445K
- Accounts
- 3,094
- Employees
- 10
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 11, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 1,196 | $317M | 50.9% |
| High net worth individuals | 205 | $306M | 49.1% |
People (7)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Gregory Peter Murray | Chief Compliance Officer | Jan 2011 (16y) | Less than 5% | |
| Kelly, Kelly, D. | President | Oct 2017 (9y) | 75% or more | |
| Michael Patrick Doucette | Registered representative | Sep 2020 (6y) | ||
| Gregory John Workman | Registered representative | Feb 2021 (5y) | ||
| Charles William Gable | Registered representative | Jan 2023 (4y) | ||
| Mary Madeline Warren Kelly | Registered representative | Jan 2024 (3y) | ||
| Joshua Matthew Smith | Registered representative | Dec 2025 (1y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/11/2026 | 897 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
Custody
Reported custodians
- National Financial Services (Fidelity) $624M (100% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 11, 2026.
View current Form ADV (SEC/IAPD) ↗