Southern Capital Advisors, Llc
- Regulatory AUM
- $637M
- Discretionary
- $636M
- Clients
- 817
- Avg AUM / client
- $780K
- Accounts
- 2,147
- Employees
- 6
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of May 22, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 653 | $214M | 33.6% |
| High net worth individuals | 159 | $414M | 65.0% |
| Pension and profit sharing plans | 1 | $4.3M | 0.68% |
| Charitable organizations | 2 | $1.6M | 0.26% |
| Corporations and other businesses | 2 | $2.5M | 0.39% |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Charles Lee Johnson | Managing Member | CFP | Nov 2017 (9y) | 75% or more |
| Jason B Lockridge | Member & Chief Compliance Officer | CFP | Nov 2017 (9y) | 10% – 25% |
| Ethan Darryl Mayberry | Registered representative | CFP | Mar 2018 (8y) | |
| Bennie Mark Coffman | Registered representative | Dec 2021 (5y) | ||
| Jake Reed Martin | Registered representative | Dec 2023 (3y) | ||
| Alexia Desiree Hearn | Registered representative | CFP | May 2026 (0y) |
Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/22/2026 | 982 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Fidelity Brokerage Services $631M (99% of AUM) May 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 22, 2026.
View current Form ADV (SEC/IAPD) ↗