Salomon And Ludwin, Llc
- Regulatory AUM
- $1.3B
- Discretionary
- $1.3B
- Clients
- 459
- Avg AUM / client
- $2.9M
- Accounts
- 1,602
- Employees
- 12
AUM over time
Annual snapshots from Form ADV filings · as of Jul 17, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 196 | $62.9M | 4.7% |
| High net worth individuals | 263 | $1.3B | 93.5% |
| State or municipal government entities | Fewer than 5 clients | — | — |
| Other investment advisers | Fewer than 5 clients | $23.9M | 1.78% |
People (7)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Dalal Maria Salomon | Chief Financial Officer | Jan 2018 (9y) | ≈ 7.5% – 25% via Dalal M Salomon Revocable Trust | |
| Daniel Buford Ludwin | President | Jan 2018 (9y) | ≈ 18.75% – 50% via Daniel B. Ludwin Revocable Trust | |
| Jacob Eric Salomon | Vice President (10/2021) And Chief Compliance Officer (7 2023) | CFP | Mar 2018 (8y) | 25% – 50% |
| Hendricks, Elizabeth, Pettler | Chief Operating Officer | Apr 2022 (4y) | Less than 5% | |
| David Staples | Registered representative | CFP | Apr 2018 (8y) | |
| Allison Hope Gregory | Registered representative | Dec 2024 (2y) | ||
| Sara Frazier Gochenour | Registered representative | May 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Daniel B. Ludwin Revocable Trust | Owner | Jan 2018 | A | 25% – 50% |
| Dalal M Salomon Revocable Trust | Owner | Jan 2018 | A | 10% – 25% |
Undisclosed: 0% – 5% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Dalal Maria Salomon: 75% – 100% of Dalal M Salomon Revocable Trust × 10% – 25% direct ≈ 7.5% – 25% of the firm
- Daniel Buford Ludwin: 75% – 100% of Daniel B. Ludwin Revocable Trust × 25% – 50% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 07/17/2026 | 987 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $1.3B (99% of AUM) Jul 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 17, 2026.
View current Form ADV (SEC/IAPD) ↗