Alpha Asset Advisors Llc
State-registered
Wealth Manager · Boutique (under $100M)
CRD 295093
· Royal Oak, MI
· WWW.ALPHAASSETADVISORS.COM
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ADV data as of Feb 13, 2026
- Regulatory AUM
- $13.1M
- Discretionary
- $13.1M
- Clients
- 46
- Avg AUM / client
- $285K
- Accounts
- 46
- Employees
- 4
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 46 | $13.1M | 100.0% |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| James Brendahl Westwood | Registered representative | Jan 2019 (8y) | ||
| Paul Edgar Erickson | Registered representative | Jan 2019 (8y) | ||
| John Michael Dyer | Registered representative | Apr 2021 (5y) | ||
| Donald A Mcleod | Registered representative | Feb 2025 (2y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/13/2026 | 1.03 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $13.1M (100% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 13, 2026.
View current Form ADV (SEC/IAPD) ↗