Cowa, Llc
- Regulatory AUM
- $529M
- Discretionary
- $457M
- Clients
- 378
- Avg AUM / client
- $1.4M
- Accounts
- 1,115
- Employees
- 6
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 20, 2026
Investments (13F portfolio — 158 positions, $370,604,529)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Ishares Tr | IBONDS 2026 TERM | $25,460,495 | 1,109,389 | 6.87% | 4.81% |
| 2 | American Centy Etf Tr | US SML CP VALU | $25,029,332 | 226,570 | 6.75% | 4.73% |
| 3 | Ishares Tr | IBONDS DEC2026 | $24,606,179 | 1,015,106 | 6.64% | 4.65% |
| 4 | Dimensional Etf Trust | INTERNATNAL VAL | $23,417,452 | 443,679 | 6.32% | 4.42% |
| 5 | Ishares Tr | IBONDS DEC 2032 | $18,421,885 | 729,002 | 4.97% | 3.48% |
| 6 | Comfort Sys Usa Inc | COM | $16,567,186 | 12,014 | 4.47% | 3.13% |
| 7 | Apple Inc | COM | $13,709,529 | 43,193 | 3.7% | 2.59% |
| 8 | Schwab Strategic Tr | FUNDAMENTAL EMER | $12,354,553 | 322,910 | 3.33% | 2.33% |
| 9 | Ishares Tr | INTL SEL DIV ETF | $11,820,133 | 277,728 | 3.19% | 2.23% |
| 10 | Simplify Exchange Traded Fun | MANAGED FUTURES | $9,104,712 | 301,281 | 2.46% | 1.72% |
| 11 | Ishares Tr | IBONDS DEC 2031 | $8,552,935 | 408,644 | 2.31% | 1.62% |
| 12 | Spdr Series Trust | STATE STREET SPD | $8,552,025 | 187,874 | 2.31% | 1.62% |
| 13 | Ishares Tr | CORE HIGH DV ETF | $7,788,546 | 57,386 | 2.1% | 1.47% |
| 14 | American Centy Etf Tr | INTL SMCP VLU | $7,402,097 | 74,124 | 2.0% | 1.4% |
| 15 | Schwab Strategic Tr | FUNDAMENTAL US L | $6,640,777 | 238,448 | 1.79% | 1.25% |
| 16 | State Str Spdr Dow Jones Ind | UT SER 1 | $5,771,565 | 12,471 | 1.56% | 1.09% |
| 17 | Dimensional Etf Trust | INTL CORE EQT MK | $5,633,149 | 144,588 | 1.52% | 1.06% |
| 18 | Oneok Inc New | COM | $5,354,132 | 59,233 | 1.44% | 1.01% |
| 19 | Ishares Tr | 0-3 MNTH TREASRY | $4,659,928 | 46,293 | 1.26% | 0.88% |
| 20 | Vanguard Whitehall Fds | INTL HIGH ETF | $4,269,087 | 45,300 | 1.15% | 0.81% |
| 21 | Alps Etf Tr | ALERIAN MLP | $3,955,775 | 75,147 | 1.07% | 0.75% |
| 22 | Invesco Exchange Traded Fd T | S&P500 EQL WGT | $3,905,909 | 20,351 | 1.05% | 0.74% |
| 23 | Dimensional Etf Trust | US CORE EQT MKT | $3,885,915 | 86,124 | 1.05% | 0.73% |
| 24 | Schwab Strategic Tr | US DIVIDEND EQ | $3,702,680 | 120,687 | 1.0% | 0.7% |
| 25 | Enterprise Prods Partners L | COM | $2,888,327 | 76,330 | 0.78% | 0.55% |
Top 25 of 158 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 253 | $84.0M | 15.9% |
| High net worth individuals | 117 | $426M | 80.6% |
| Charitable organizations | 8 | $18.9M | 3.57% |
People (5)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| James E Diacon | Chief Compliance Officer | CFP Chartered Financial Consultant | May 2018 (8y) | ≈ 37.5% – 75% via Third Bucket, Llc |
| Nathan Joel Lovelle | Managing Member | CFA | May 2018 (8y) | ≈ 37.5% – 75% via Shelter Me, Llc |
| Daniel Don Beutel | Registered representative | CFP | Jun 2019 (7y) | |
| Alexandra Day | Registered representative | Sep 2025 (1y) | ||
| John Cody Burrows | Registered representative | Apr 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Shelter Me, Llc | Managing Member | Jun 2018 | A | 50% – 75% |
| Third Bucket, Llc | Managing Member | Jun 2018 | A | 50% – 75% |
Estimated effective ownership (look-through of filed bands):
- James E Diacon: 75% – 100% of Third Bucket, Llc × 50% – 75% direct ≈ 37.5% – 75% of the firm
- Nathan Joel Lovelle: 75% – 100% of Shelter Me, Llc × 50% – 75% direct ≈ 37.5% – 75% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/20/2026 | 977 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Other services
Custody
Reported custodians
- Raymond James $445M (84% of AUM) Mar 2026
- Charles Schwab & Co. $84.4M (16% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 20, 2026.
View current Form ADV (SEC/IAPD) ↗