Asset Advisors Investment Management, Llc
SEC-registered
Wealth Manager · Mid-sized ($1B–$10B)
CRD 297305
· SEC file 801-113477
· Augusta, GA
· www.linkedin.com
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ADV data as of Mar 24, 2026
- Regulatory AUM
- $1.4B
- Discretionary
- $1.4B
- Clients
- 476
- Avg AUM / client
- $2.9M
- Accounts
- 1,263
- Employees
- 9
AUM over time
$0
$1.4B
May 21, 2018
Mar 24, 2026
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 24, 2026
Investments (13F portfolio — 106 positions, $1,048,850,012)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Schwab Strategic Tr | US DIVIDEND EQ | $77,269,528 | 2,518,563 | 7.37% | 5.52% |
| 2 | Schwab Strategic Tr | US BRD MKT ETF | $69,333,054 | 2,762,273 | 6.61% | 4.96% |
| 3 | Microsoft Corp | COM | $61,058,431 | 164,947 | 5.82% | 4.36% |
| 4 | Costco Wholesale Corporation | COM | $49,163,856 | 49,340 | 4.69% | 3.51% |
| 5 | Select Sector Spdr Tr | STATE STREET TEC | $40,113,745 | 301,834 | 3.82% | 2.87% |
| 6 | Walmart Inc | COM | $37,727,804 | 303,571 | 3.6% | 2.7% |
| 7 | Alphabet Inc | CAP STK CL A | $36,330,043 | 126,339 | 3.46% | 2.6% |
| 8 | Marriott Intl Inc New | CL A | $32,006,089 | 97,857 | 3.05% | 2.29% |
| 9 | Cintas Corp | COM | $27,555,274 | 162,914 | 2.63% | 1.97% |
| 10 | Select Sector Spdr Tr | STATE STREET COM | $27,368,230 | 246,872 | 2.61% | 1.96% |
| 11 | Ishares Tr | IBONDS 29 TRM TS | $27,044,190 | 1,238,117 | 2.58% | 1.93% |
| 12 | Ishares Tr | IBONDS 28 TRM TS | $27,034,739 | 1,213,245 | 2.58% | 1.93% |
| 13 | Amazon Com Inc | COM | $24,208,888 | 116,238 | 2.31% | 1.73% |
| 14 | Goldman Sachs Etf Tr | ACTIVEBETA INT | $22,114,217 | 512,734 | 2.11% | 1.58% |
| 15 | Select Sector Spdr Tr | STATE STREET FIN | $21,631,416 | 438,149 | 2.06% | 1.55% |
| 16 | Abbvie Inc | COM | $20,840,979 | 95,825 | 1.99% | 1.49% |
| 17 | Chubb Ltd Switz | COM | $20,761,089 | 63,698 | 1.98% | 1.48% |
| 18 | Dover Corp | COM | $20,332,005 | 97,539 | 1.94% | 1.45% |
| 19 | Coca Cola Co | COM | $18,209,260 | 239,438 | 1.74% | 1.3% |
| 20 | Ishares Tr | IBONDS 27 TRM TS | $16,726,522 | 745,721 | 1.59% | 1.2% |
| 21 | Schwab Charles Corp | COM | $16,577,508 | 176,394 | 1.58% | 1.18% |
| 22 | Ishares Tr | MSCI USA MIN VOL | $16,172,650 | 174,387 | 1.54% | 1.16% |
| 23 | Intuit | COM | $15,970,388 | 36,936 | 1.52% | 1.14% |
| 24 | Select Sector Spdr Tr | STATE STREET HEA | $15,326,903 | 104,542 | 1.46% | 1.1% |
| 25 | Johnson & Johnson | COM | $14,864,885 | 60,812 | 1.42% | 1.06% |
Top 25 of 106 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 211 | $49.6M | 3.54% |
| High net worth individuals | 245 | $1.3B | 92.7% |
| Pension and profit sharing plans | 6 | $22.8M | 1.63% |
| Charitable organizations | 11 | $26.6M | 1.9% |
| Corporations and other businesses | 3 | $2.4M | 0.17% |
People (7)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Robert Williams Rice | Vice President | CFP | Jul 2018 (8y) | Less than 5% |
| Rush, George, Andrew | President | Jul 2018 (8y) | Less than 5% | |
| Benjamin Allen Braxton | Chief Operations Officer | Jan 2020 (7y) | Less than 5% | |
| Kuehl, Emma, Nichole | Chief Compliance Officer | Sep 2024 (2y) | Less than 5% | |
| James H Manning | Registered representative | Oct 2019 (7y) | ||
| William Bennett Evans | Registered representative | CFP Personal Financial Specialist | May 2023 (3y) | |
| Rusty Alan Woodward | Registered representative | CFA | Jul 2023 (3y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Focus Operating, Llc | Member (Manager) | Jul 2018 | A | 75% or more |
| Focus Financial Partners, Llc | Member | Jan 2007 | B | ≈ 56.25% – 100% via Focus Operating, Llc |
| Focus Financial Partners Inc. | Member | Jul 2018 | B | ≈ 42.19% – 100% via Focus Financial Partners, Llc |
| Ferdinand Ffp Acquisition, Llc | Shareholder, Class A Common Stock | Aug 2023 | B | ≈ 31.64% – 100% via Focus Financial Partners Inc. |
| Ferdinand Ffp Ultimate Holdings, Lp | Shareholder Class B Common Stock | Aug 2023 | B | ≈ 31.64% – 100% via Focus Financial Partners Inc. |
| Ferdinand Ffp Intermediate Holdings, Llc | Member | Aug 2023 | B | ≈ 23.73% – 100% via Ferdinand Ffp Acquisition, Llc |
| Ferdinand Ffp Parent, Inc. | Member | Aug 2023 | B | ≈ 17.8% – 100% via Ferdinand Ffp Intermediate Holdings, Llc |
| Cd&R Ferdinand Holdings, L.P. | Partner | Aug 2023 | B | ≈ 15.82% – 75% via Ferdinand Ffp Ultimate Holdings, Lp |
| Clayton, Dubilier & Rice Fund Xii, L.P. | Partner | Aug 2023 | B | ≈ 7.91% – 56.25% via Cd&R Ferdinand Holdings, L.P. |
| Cd&R Ferdinand Co Investor, L.P. | Partner | Aug 2023 | B | ≈ 3.96% – 37.5% via Cd&R Ferdinand Holdings, L.P. |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Focus Financial Partners, Llc: 75% – 100% of Focus Operating, Llc × 75% – 100% direct ≈ 56.25% – 100% of the firm
- Focus Financial Partners Inc.: 75% – 100% of Focus Financial Partners, Llc × 75% – 100% of Focus Operating, Llc × 75% – 100% direct ≈ 42.19% – 100% of the firm
- Ferdinand Ffp Acquisition, Llc: 75% – 100% of Focus Financial Partners Inc. × 75% – 100% of Focus Financial Partners, Llc × 75% – 100% of Focus Operating, Llc × 75% – 100% direct ≈ 31.64% – 100% of the firm
- Ferdinand Ffp Ultimate Holdings, Lp: 75% – 100% of Focus Financial Partners Inc. × 75% – 100% of Focus Financial Partners, Llc × 75% – 100% of Focus Operating, Llc × 75% – 100% direct ≈ 31.64% – 100% of the firm
- Ferdinand Ffp Intermediate Holdings, Llc: 75% – 100% of Ferdinand Ffp Acquisition, Llc × 75% – 100% of Focus Financial Partners Inc. × 75% – 100% of Focus Financial Partners, Llc × 75% – 100% of Focus Operating, Llc × 75% – 100% direct ≈ 23.73% – 100% of the firm
- Ferdinand Ffp Parent, Inc.: 75% – 100% of Ferdinand Ffp Intermediate Holdings, Llc × 75% – 100% of Ferdinand Ffp Acquisition, Llc × 75% – 100% of Focus Financial Partners Inc. × 75% – 100% of Focus Financial Partners, Llc × 75% – 100% of Focus Operating, Llc × 75% – 100% direct ≈ 17.8% – 100% of the firm
- Cd&R Ferdinand Holdings, L.P.: 50% – 75% of Ferdinand Ffp Ultimate Holdings, Lp × 75% – 100% of Focus Financial Partners Inc. × 75% – 100% of Focus Financial Partners, Llc × 75% – 100% of Focus Operating, Llc × 75% – 100% direct ≈ 15.82% – 75% of the firm
- Clayton, Dubilier & Rice Fund Xii, L.P.: 50% – 75% of Cd&R Ferdinand Holdings, L.P. × 50% – 75% of Ferdinand Ffp Ultimate Holdings, Lp × 75% – 100% of Focus Financial Partners Inc. × 75% – 100% of Focus Financial Partners, Llc × 75% – 100% of Focus Operating, Llc × 75% – 100% direct ≈ 7.91% – 56.25% of the firm
- Cd&R Ferdinand Co Investor, L.P.: 25% – 50% of Cd&R Ferdinand Holdings, L.P. × 50% – 75% of Ferdinand Ffp Ultimate Holdings, Lp × 75% – 100% of Focus Financial Partners Inc. × 75% – 100% of Focus Financial Partners, Llc × 75% – 100% of Focus Operating, Llc × 75% – 100% direct ≈ 3.96% – 37.5% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/24/2026 | 1.11 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $1.4B (100% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 24, 2026.
View current Form ADV (SEC/IAPD) ↗