Croak Asset Management, Llc
- Regulatory AUM
- $364M
- Discretionary
- $364M
- Clients
- 784
- Avg AUM / client
- $464K
- Accounts
- 2,079
- Employees
- 6
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Apr 23, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 690 | $171M | 47.0% |
| High net worth individuals | 90 | $173M | 47.6% |
| Charitable organizations | 3 | $10.5M | 2.9% |
| Corporations and other businesses | 1 | $9.4M | 2.58% |
People (7)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Eric Timothy Croak | Managing Member / Chief Compliance Officer | CFP | May 2018 (8y) | ≈ 37.5% – 75% via Croak Capital, Llc |
| Timothy Robert Croak | Managing Member | Chartered Financial Consultant | May 2018 (8y) | ≈ 37.5% – 75% via Croak Capital, Llc |
| James E. Burnor | Registered representative | Aug 2019 (7y) | ||
| Connor M. Hutchison | Registered representative | Oct 2019 (7y) | ||
| Jeremy Alan Hartle | Registered representative | Dec 2021 (5y) | ||
| Frances Kraus | Registered representative | Nov 2024 (2y) | ||
| Jason Connell | Registered representative | CFP | Mar 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Croak Capital, Llc | Owner | Sep 2023 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Eric Timothy Croak: 50% – 75% of Croak Capital, Llc × 75% – 100% direct ≈ 37.5% – 75% of the firm
- Timothy Robert Croak: 50% – 75% of Croak Capital, Llc × 75% – 100% direct ≈ 37.5% – 75% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 04/23/2026 | 1.02 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Other fees
- • ASSETS UNDER ADVISEMENT
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $335M (92% of AUM) Apr 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 23, 2026.
View current Form ADV (SEC/IAPD) ↗