AUMdb

Ern Financial, Llc

SEC-registered Wealth Manager · Mid-sized ($1B–$10B) CRD 297717 · SEC file 801-113774 · Middleton, WI · WWW.CANOPY-WEALTH.COM
☆ Save with Pro ADV data as of Apr 08, 2026
Regulatory AUM
$1.2B
Discretionary
$1.1B
Clients
601
Avg AUM / client
$1.9M
Accounts
2,608
Employees
12

AUM over time

$0 $1.5B
Jul 2018 Dec 2025

Annual snapshots from Form ADV filings · as of Apr 08, 2026

Investments (13F portfolio — 150 positions, $531,782,419)

13F period Mar 31, 2026
#IssuerClassValueShares% of 13F% of AUM
1 Spdr Series Trust STATE STREET SPD $39,521,349 698,504 7.43% 3.43%
2 Spdr Series Trust STATE STREET SPD $36,537,222 373,172 6.87% 3.17%
3 Spdr Index Shs Fds STATE STREET SPD $29,936,708 655,788 5.63% 2.59%
4 Ishares Tr CORE MSCI EAFE $18,961,443 209,449 3.57% 1.64%
5 Victory Portfolios Ii SHORT TRM BD ETF $16,900,245 334,129 3.18% 1.46%
6 Spdr Series Trust STATE STREET SPD $14,427,176 169,432 2.71% 1.25%
7 American Centy Etf Tr AVANTIS EMGMKT $13,918,039 172,723 2.62% 1.21%
8 Spdr Index Shs Fds STATE STREET SPD $12,481,768 266,079 2.35% 1.08%
9 Pimco Etf Tr MULTISECTOR BD $12,204,196 465,809 2.3% 1.06%
10 Dimensional Etf Trust CORE FIXED INCOM $11,117,605 263,326 2.09% 0.96%
11 Ishares Tr MSCI USA QLT FCT $10,928,415 56,975 2.06% 0.95%
12 Ishares Tr GLOBAL REIT ETF $10,895,874 433,236 2.05% 0.94%
13 Dimensional Etf Trust WORLD EX US CORE $10,770,284 317,053 2.03% 0.93%
14 John Hancock Exchange Traded MLTFCTR LRG CAP $10,403,998 132,924 1.96% 0.9%
15 Vanguard Index Fds GROWTH ETF $9,683,326 22,169 1.82% 0.84%
16 J P Morgan Exchange Traded F U S TECH LEADERS $9,464,226 118,987 1.78% 0.82%
17 Spdr Series Trust STATE STREET SPD $9,182,083 358,395 1.73% 0.8%
18 Spdr Series Trust STATE STREET SPD $9,016,921 346,671 1.7% 0.78%
19 Spdr Series Trust STATE STREET SPD $8,737,734 91,056 1.64% 0.76%
20 Invesco Exch Trd Slf Idx Fd RUSL 1000 DYNM $8,562,933 142,431 1.61% 0.74%
21 Vaneck Etf Trust REAL ASSETS ETF $8,547,146 209,952 1.61% 0.74%
22 Hartford Fds Exchange Traded MUN OPORTUNITE $8,086,091 208,727 1.52% 0.7%
23 Spdr Series Trust STATE STREET SPD $7,829,036 102,287 1.47% 0.68%
24 Ishares Tr CRE U S REIT ETF $7,720,760 130,440 1.45% 0.67%
25 First Tr Exch Traded Fd Iii MANAGD MUN ETF $7,714,147 152,273 1.45% 0.67%

Top 25 of 150 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 299 $123M 10.7%
High net worth individuals 293 $1.0B 88.1%
Pension and profit sharing plans 1 $2.0M 0.18%
Charitable organizations 5 $11.3M 0.98%
Corporations and other businesses 3 $207K 0.02%

People (11)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
David Michael Muehl Member May 2018 (8y) ≈ 6.25% – 25% via Ern Wisconsin, Inc.
Eric David Raether President CFP May 2018 (8y) ≈ 18.75% – 50% via Ern Wisconsin, Inc.
Ernest Patrick Moosherr Chief Executive Officer Chartered Financial Consultant May 2018 (8y) ≈ 18.75% – 50% via Ern Michigan, Inc.
Chad Frederick Wing Vice President CFP Jun 2021 (5y) ≈ 18.75% – 50% via Ern Cd Arizona
Mark Gregory Buchanan Chief Compliance Officer/Coo CFP Jun 2021 (5y) Less than 5%
Reyn Eichenlaub Registered representative May 2022 (4y)
Melodie Kay Ace Registered representative Chartered Financial Consultant Jan 2023 (4y)
Brian James Kopp Registered representative Nov 2024 (2y)
Trent Jacob Hinton Registered representative Jun 2025 (1y)
Frederick Haas Moosherr Registered representative Jul 2025 (1y)
Ernest Devan Moosherr Registered representative Nov 2025 (1y)

Entity owners (Schedule A/B)

EntityTitle / statusSinceSch.Ownership
Ern Michigan, Inc. Member May 2018 A 25% – 50%
Ern Wisconsin, Inc. Member May 2018 A 25% – 50%
Ern Cd Arizona Member Jun 2021 A 25% – 50%

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Estimated effective ownership (look-through of filed bands):

  • David Michael Muehl: 25% – 50% of Ern Wisconsin, Inc. × 25% – 50% direct ≈ 6.25% – 25% of the firm
  • Eric David Raether: 75% – 100% of Ern Wisconsin, Inc. × 25% – 50% direct ≈ 18.75% – 50% of the firm
  • Ernest Patrick Moosherr: 75% – 100% of Ern Michigan, Inc. × 25% – 50% direct ≈ 18.75% – 50% of the firm
  • Chad Frederick Wing: 75% – 100% of Ern Cd Arizona × 25% – 50% direct ≈ 18.75% – 50% of the firm

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 04/08/2026 992 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Pension consulting services
  • Publication of periodicals or newsletters
  • Educational seminars/workshops

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 08, 2026.

View current Form ADV (SEC/IAPD) ↗