Prosperity Planning, Inc.
- Regulatory AUM
- $543M
- Discretionary
- $534M
- Clients
- 406
- Avg AUM / client
- $1.3M
- Accounts
- 1,432
- Employees
- 13
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of May 15, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 206 | $78.3M | 14.4% |
| High net worth individuals | 177 | $449M | 82.6% |
| Pension and profit sharing plans | Fewer than 5 clients | $8.9M | 1.63% |
| Charitable organizations | 23 | $6.6M | 1.21% |
| Corporations and other businesses | Fewer than 5 clients | $637K | 0.12% |
People (10)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Kenneth Austin Borum | Vice President, Partner | Aug 2018 (8y) | 10% – 25% | |
| Lucinda Lynn Richey | President, Partner | CFP | Aug 2018 (8y) | 10% – 25% |
| Ryan Kent Noble | Partner, Chief Compliance Officer | CFP | Aug 2018 (8y) | 25% – 50% |
| Daniel Scott Reiter | Partner | CFP | Sep 2018 (8y) | 25% – 50% |
| Colten Michael Honigman | Registered representative | CFP | Aug 2020 (6y) | |
| Alyssa Claire Hon | Registered representative | CFP | Sep 2020 (6y) | |
| Ryan Walker | Registered representative | CFP | Jun 2022 (4y) | |
| Justin Ronald Locke | Registered representative | CFP | Mar 2023 (3y) | |
| Travis Adam Franks | Registered representative | CFP | Jul 2025 (1y) | |
| James Frederick Watts | Registered representative | Apr 2026 (0y) |
Undisclosed: 0% – 30% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/15/2026 | 1020 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
Custody
Reported custodians
- National Financial Services (Fidelity) $516M (95% of AUM) May 2026
- Fidelity Brokerage Services $358M (97% of AUM) Aug 2022
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 15, 2026.
View current Form ADV (SEC/IAPD) ↗