AUMdb

We Financial Group Llc

State-registered Wealth Manager · Small ($100M–$1B) CRD 298549 · SEC file 801-131895 · San Francisco, CA · www.facebook.com
☆ Save with Pro ADV data as of Apr 16, 2026
Regulatory AUM
$127M
Discretionary
$127M
Clients
140
Avg AUM / client
$910K
Accounts
648
Employees
4

AUM over time

$101M $127M
Jan 2, 2025 Apr 16, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Apr 16, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 96 $40.1M 31.5%
High net worth individuals 44 $87.3M 68.5%

People (4)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Guillaume Maxime Henri Decalf Registered representative Sep 2018 (8y)
Smara Savoy Registered representative Jan 2025 (2y)
Lindsey Danae Swanson Registered representative CFP Jul 2025 (1y)
Nicolas Jean Francis Benit Registered representative Jan 2026 (1y)

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 04/16/2026 1.17 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Selection of other advisers
  • Educational seminars/workshops
  • Other services

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 16, 2026.

View current Form ADV (SEC/IAPD) ↗