AUMdb

Lakeshore Financial Planning Inc.

SEC-registered Wealth Manager · Small ($100M–$1B) CRD 299129 · SEC file 801-114302 · Saint Clair Shores, MI · WWW.LAKESHOREFINANCIALPLANNING.COM
☆ Save with Pro ADV data as of Feb 11, 2026
Regulatory AUM
$469M
Discretionary
$469M
Clients
491
Avg AUM / client
$956K
Accounts
1,351
Employees
5

AUM over time

$215M $469M
Dec 2018 Dec 2025

Annual snapshots from Form ADV filings · as of Feb 11, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 346 $130M 27.8%
High net worth individuals 145 $339M 72.2%

People (4)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Jeffrey Francis Brayton President Sep 2018 (8y) 75% or more
Mark Edward Romin Vice President CFP Sep 2018 (8y) 10% – 25%
Johnson, Patricia, Ann Chief Compliance Officer Dec 2019 (7y) Less than 5%
Richard John Davenport Registered representative Jul 2026 (0y)

Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 02/11/2026 954 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management

Services

  • Portfolio management for individuals/small businesses

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 11, 2026.

View current Form ADV (SEC/IAPD) ↗