AUMdb

Grid 202 Llc

SEC-registered Insurance-Affiliated · Small ($100M–$1B) CRD 299357 · SEC file 801-123745 · New York, NY · www.instagram.com
☆ Save with Pro ADV data as of Mar 27, 2026
Regulatory AUM
$137M
Discretionary
$137M
Clients
91
Avg AUM / client
$1.5M
Accounts
228
Employees
5

AUM over time

$42.3M $137M
Mar 18, 2022 Mar 27, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Mar 27, 2026

Asset allocation (SMA assets by investment type)

as of Mar 27, 2026
Exchange-traded equities
$130M 95%
Pooled investment vehicles
$6.8M 5%

Share of SMA assets by investment vehicle type, as filed in Form ADV Item 5.K. Dollar figures are percentages applied to total regulatory AUM.

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 49 $9.5M 6.97%
High net worth individuals 29 $77.5M 56.8%
Charitable organizations 13 $49.6M 36.3%

People (4)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Keith Leon Beverly Managing Member/Chief Compliance Officer CFP CFA Oct 2018 (8y) 75% or more
Willie Gunter Gholston Registered representative CFA Dec 2023 (3y)
Cindy Yorlenis Mota Rios Registered representative CFP Feb 2025 (1y)
Jennifer Goodwin Registered representative Mar 2025 (1y)

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/27/2026 1.06 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Portfolio management for pooled investment vehicles
  • Educational seminars/workshops

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 27, 2026.

View current Form ADV (SEC/IAPD) ↗