Equinum, Llc
- Regulatory AUM
- $566M
- Discretionary
- $541M
- Clients
- 214
- Avg AUM / client
- $2.6M
- Accounts
- 498
- Employees
- 5
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Apr 14, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 54 | $29.2M | 5.16% |
| High net worth individuals | 92 | $259M | 45.8% |
| Pension and profit sharing plans | 21 | $36.2M | 6.4% |
| Charitable organizations | 38 | $224M | 39.6% |
| Corporations and other businesses | 9 | $17.3M | 3.06% |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Roth, Abraham | Founder | Jan 1978 (49y) | ≈ 25% – 56.25% via Roth & Company, Llp | |
| Aron Pinson | Chief Investment Officer / Founder | CFA | May 2019 (7y) | 25% – 50% |
| Jacob Y. Halberstam | Chief Compliance Officer | May 2019 (7y) | Less than 5% | |
| Zacharia Waxler | Investment Adviser Representative | May 2019 (7y) | 10% – 25% | |
| Sheldon Lewis Steuer | Registered representative | Apr 2021 (5y) | ||
| Menachem Mendel Lerman | Registered representative | Aug 2021 (5y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Roth & Company, Llp | Co Owner | May 2019 | A | 50% – 75% |
Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Roth, Abraham: 50% – 75% of Roth & Company, Llp × 50% – 75% direct ≈ 25% – 56.25% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 04/14/2026 | 1010 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $500M (88% of AUM) Apr 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 14, 2026.
View current Form ADV (SEC/IAPD) ↗