Forthright Family Wealth Advisory Llc
- Regulatory AUM
- $191M
- Discretionary
- $191M
- Clients
- 64
- Avg AUM / client
- $3.0M
- Accounts
- 221
- Employees
- 2
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 31, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 19 | $2.5M | 1.31% |
| High net worth individuals | 45 | $189M | 98.7% |
| Corporations and other businesses | Fewer than 5 clients | $305 | 0.0% |
People (2)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Carlson, Kristen, T. | Owner | Jun 2019 (7y) | 50% – 75% of Keen Interests Llc (indirect) | |
| Neal David Carlson | Managing Member, Ceo, Cco | Jun 2019 (7y) | 50% – 75% of Keen Interests Llc (indirect) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Keen Holdings Lp | Manager | Jun 2019 | A | 75% or more |
| Keen Family Trust | Limited Partner | Jun 2019 | B | ≈ 56.25% – 100% via Keen Holdings Lp |
| Keen Interests Llc | General Partner | Jun 2019 | B | GP / trustee / elected manager of Keen Holdings Lp (indirect) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Keen Family Trust: 75% – 100% of Keen Holdings Lp × 75% – 100% direct ≈ 56.25% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/31/2026 | 1.07 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
Custody
Reported custodians
- Fidelity Brokerage Services $188M (98% of AUM) Mar 2026
- Wells Fargo $180M (81% of AUM) Aug 2022
- Charles Schwab & Co. $42.9M (19% of AUM) Aug 2022
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 31, 2026.
View current Form ADV (SEC/IAPD) ↗