Upside Lab Advisors Inc.
- Regulatory AUM
- $1.7M
- Discretionary
- $1.7M
- Clients
- 4
- Avg AUM / client
- $424K
- Accounts
- 6
- Employees
- 1
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Feb 14, 2024
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 4 | $1.7M | 100.0% |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Shilnikov, Evgeny, Gennadyevich | Shareholder | Apr 2019 (7y) | ≈ 18.75% – 50% via Upside Lab Holding Limited | |
| Sogonov, Ilia | Shareholder | Apr 2019 (7y) | ≈ 18.75% – 50% via Upside Lab Holding Limited | |
| Andrew Peter O'connor | Chief Compliance Officer | Dec 2020 (6y) | Less than 5% |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Upside Lab Holding Limited | Shareholder | Apr 2019 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Shilnikov, Evgeny, Gennadyevich: 25% – 50% of Upside Lab Holding Limited × 75% – 100% direct ≈ 18.75% – 50% of the firm
- Sogonov, Ilia: 25% – 50% of Upside Lab Holding Limited × 75% – 100% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/14/2024 | 986 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Interactive Brokers $1.7M (100% of AUM) Feb 2024
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 14, 2024.
View current Form ADV (SEC/IAPD) ↗