AUMdb

A Better Way Financial, Llc

SEC-registered Insurance-Affiliated · Small ($100M–$1B) CRD 304914 · SEC file 801-136115 · Allentown, PA · www.linkedin.com
☆ Save with Pro ADV data as of Aug 05, 2026
Regulatory AUM
$109M
Discretionary
$105M
Clients
354
Avg AUM / client
$308K
Accounts
980
Employees
8

AUM over time

$109M $109M
Mar 31, 2026 Aug 5, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Aug 05, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 339 $90.7M 83.3%
High net worth individuals 15 $18.2M 16.7%

People (4)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Frank Guida Registered representative Aug 2019 (7y)
Frank Guida Registered representative Jun 2021 (5y)
Noah Aaron Williams Registered representative Apr 2023 (3y)
Anthony Alan Davis Registered representative Apr 2025 (1y)

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 07/02/2026 1.23 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

This firm answered "yes" to a disciplinary item on its latest filing. Detailed disclosure pages for this filing have not been imported yet — see the source filing below.

How they charge

  • Percentage of assets under management
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Selection of other advisers

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Aug 05, 2026.

View current Form ADV (SEC/IAPD) ↗