Gilbert Greg Ria, Llc
- Regulatory AUM
- $174M
- Discretionary
- $174M
- Clients
- 657
- Avg AUM / client
- $265K
- Accounts
- 839
- Employees
- 35
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of May 26, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 612 | $115M | 66.2% |
| High net worth individuals | 30 | $52.5M | 30.2% |
| Corporations and other businesses | 15 | $6.4M | 3.67% |
| Other | Fewer than 5 clients | $108 | 0.0% |
People (37)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Gregory Burton Gilbert | Managing Member & Chief Compliance Officer | Sep 2018 (8y) | 75% or more | |
| Dwayne Tsukasa Shirakura | Registered representative | Apr 2020 (6y) | ||
| Randall W Silvey | Registered representative | Apr 2020 (6y) | ||
| William Stuart Monsted | Registered representative | Apr 2020 (6y) | ||
| Sterling Carmen Hirsch | Registered representative | Apr 2020 (6y) | ||
| Michael Lawrence Hug | Registered representative | Apr 2020 (6y) | ||
| David Adam Rookasin | Registered representative | Apr 2020 (6y) | ||
| Elliott Arthur Peigen | Registered representative | Apr 2020 (6y) | ||
| Tony Alan Tolene | Registered representative | May 2020 (6y) | ||
| William Owen Wright | Registered representative | CFP | May 2020 (6y) | |
| Aaron C Stasulis | Registered representative | Jun 2020 (6y) | ||
| Gurpreet Singh | Registered representative | Jun 2020 (6y) | ||
| Gregory Wallace Lebbert | Registered representative | Dec 2020 (6y) | ||
| John Mckinley Walling | Registered representative | Dec 2020 (6y) | ||
| Michael Andrew Holaday | Registered representative | Jun 2021 (5y) | ||
| Michael Joseph Smith | Registered representative | Jul 2022 (4y) | ||
| Yu Chen | Registered representative | CFP | Dec 2022 (4y) | |
| John Martin Collins | Registered representative | Jan 2023 (4y) | ||
| Mark Christopher De Vito | Registered representative | Jan 2023 (4y) | ||
| Joseph A Medina | Registered representative | Apr 2023 (3y) | ||
| John Zamboanga | Registered representative | Dec 2024 (2y) | ||
| Anna Marie Ocampo Lovell | Registered representative | Jan 2025 (2y) | ||
| Douglas E Grau | Registered representative | Jan 2025 (2y) | ||
| Lisa Gabel Claycomb | Registered representative | Jan 2025 (2y) | ||
| Pietro Puducay | Registered representative | Jan 2025 (2y) | ||
| Robert Earl Holaday | Registered representative | Jan 2025 (2y) | ||
| Donald Clinton Rogers | Registered representative | Jan 2025 (2y) | ||
| Yusi Zhang | Registered representative | CFP | Nov 2025 (1y) | |
| Tom David Sciara | Registered representative | Nov 2025 (1y) | ||
| Avi Crane | Registered representative | Nov 2025 (1y) | ||
| Mark Angelo Aleman | Registered representative | Jan 2026 (1y) | ||
| Michael Craig Mckean | Registered representative | Jan 2026 (1y) | ||
| Daire Peter Heneghan | Registered representative | CFA | Jan 2026 (1y) | |
| Aaron Kurt Phillips | Registered representative | Jan 2026 (1y) | ||
| Bradford Steven Jones | Registered representative | Feb 2026 (1y) | ||
| Roscoe Herman Harris | Registered representative | Mar 2026 (0y) | ||
| David Anthony Liberio | Registered representative | Jul 2026 (0y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/26/2026 | 2.9 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
Allegations: SAFE HARBOR VIOLATION OF THE MEMBERSHIP AGREEMENT BY 6 ASSOCIATED REPS AND 2 BRANCHES. FAILURE TO CONDUCT PRE-HIRE PUBLIC RECORDS SEARCHES AS PART OF WRITTEN SUPERVISORY PROCEDURES OF TAX LIENS JUDGEMENTS AND BANKRUPTCIES AND PRIOR EMPLOYER VERIFCATION OF U-5 CHECKS. Status: Final Sanction Detail: ADVISORY AFFILIATE MUST PAY INSTALLMENTS OF 25% $9296.88 AND MONTHLY PAYMENTS OF $1212.76 AT 3% INTEREST FOR 23 MONTHS TOTALING $37187.50 Summary: SUBMITTING A CMA AND THE FIRM IMPLEMENTED A PUBLIC RECORDS SEARCH FIRM FOR TAXES LIENS AND BANKRUPTCIES WITH A CONTACT TO PRIOR FIRM TO VERBALLY VERIFY THE U-5 INFORMATION.
Allegations: REPRESENTATIVE FALSELY MARKED ORDER TICKETS FOR SOLICITED TRADES IN CUSTOMER ACCOUNTS AS UNSOLICITED, CAUSING HIS MEMBER FIRM TO MAINTAIN INACCURATE BOOKS AND RECORDS. THE FINDINGS STATED THAT TOLENE FALSELY REPRESENTED ON A FIRM ANNUAL COMPLIANCE CERTIFICATION FORM THAT HE HAD NOT SOLICITED ANY FIRM CUSTOMERS TO PURCHASE LOW PRICED OR UNLISTED SECURITIES Status: Final Sanction Detail: 45 DAY SUSPENSION Summary: WITHOUT ADMITTING OR DENYING THE FINDINGS, TOLENE CONSENTED TO THE SANCTIONS AND TO THE ENTRY OF FINDINGS THAT HE FALSELY MARKED ORDER TICKETS FOR SOLICITED TRADES IN CUSTOMER ACCOUNTS AS UNSOLICITED, CAUSING HIS MEMBER FIRM TO MAINTAIN INACCURATE BOOKS AND RECORDS. THE FINDINGS STATED THAT TOLENE FALSELY REPRESENTED ON A FIRM ANNUAL COMPLIANCE CERTIFICATION FORM THAT HE HAD NOT SOLICITED ANY FIRM CUSTOMERS TO PURCHASE LOW PRICED OR UNLISTED SECURITIES
Allegations: HAT REPRESENTATIVE IMPERSONATED A CUSTOMER ON A TELEPHONE CALL TO AN INSURANCE COMPANY IN ORDER TO OBTAIN AN ANNUITY SURRENDER FORM AND THAT HE FALSIFIED THE SAME CUSTOMER'S 403(B) ROLLOVER REQUEST FORM BY WHITING OUT THE DATE ON AN EARLIER VALIDLY SIGNED FORM, AND WRITING IN THE THEN CURRENT DATE WITHOUT THE CUSTOMER'S KNOWLEDGE OR CONSENT.IN ADDITION, REPRESENTATIVE FORGED THE SIGNATURE OF ANOTHER CUSTOMER ON A CHANGE OF BROKER-DEALER FORM WITHOUT THE CUSTOMER'S KNOWLEDGE OR CONSENT. Status: Final Sanction Detail: $7500 SUSPENSION 08/15/16 - 02/14/2017 Summary: THAT REPRESENTATIVE IMPERSONATED A CUSTOMER ON A TELEPHONE CALL TO AN INSURANCE COMPANY IN ORDER TO OBTAIN AN ANNUITY SURRENDER FORM AND THAT HE FALSIFIED THE SAME CUSTOMER'S 403(B) ROLLOVER REQUEST FORM BY WHITING OUT THE DATE ON AN EARLIER VALIDLY SIGNED FORM, AND WRITING IN THE THEN CURRENT DATE WITHOUT THE CUSTOMER'S KNOWLEDGE OR CONSENT.IN ADDITION, REPRESENTATIVE FORGED THE SIGNATURE OF ANOTHER CUSTOMER ON A CHANGE OF BROKER-DEALER FORM WITHOUT THE CUSTOMER'S KNOWLEDGE OR CONSENT. FINED $7500 AND SUSPENDED 6 MONTHS
Allegations: THAT REPRESENTATIVE ASSISTED WITH A CUSTOMER'S VARIABLE ANNUITY EXCHANGE AWAY FROM HIS MEMBER FIRM AND RECEIVED COMPENSATION IN CONNECTION WITH THIS EXCHANGE FROM A REGISTERED REPRESENTATIVE OF ANOTHER MEMBER FIRM WITH WHOM REPRESENTATIVE HAD NO PRIOR RELATIONSHIP. Status: Final Sanction Detail: SUSPENSION 09/16/2019 - 01/15/2020 FINE/DISGORGEMENT NOT PAID YET Summary: THAT REPRESENTATIVE ASSISTED WITH A CUSTOMER'S VARIABLE ANNUITY EXCHANGE AWAY FROM HIS MEMBER FIRM AND RECEIVED COMPENSATION IN CONNECTION WITH THIS EXCHANGE FROM A REGISTERED REPRESENTATIVE OF ANOTHER MEMBER FIRM WITH WHOM REPRESENTATIVE HAD NO PRIOR RELATIONSHIP. 4 MONTH SUSPENSION FINED $10000
Allegations: RESPONDENT, AS CCO AND PRESIDENT OF FIRM, FAILED TO PROVIDE ACCURATE ACCOUNT STATEMENTS TO CLIENTS, ALLOWED AN EMPLOYEE TO ACT AS AN INVESTMENT ADVISER REPRESENTATIVE WITHOUT BEING REGISTERED, FAILED TO CONDUCT ANNUAL REVIEWS, FAILED TO PROPERLY DISCLOSE OWNERSHIP OF FIRM AND FAILED TO FILE UPDATING AMENDMENTS TO ADV AND FORM U-4 Status: Final Sanction Detail: $5000 PAID 07/14/2014 Summary: RESPONDENT, AS CCO AND PRESIDENT OF FIRM, FAILED TO PROVIDE ACCURATE ACCOUNT STATEMENTS TO CLIENTS, ALLOWED AN EMPLOYEE TO ACT AS AN INVESTMENT ADVISER REPRESENTATIVE WITHOUT BEING REGISTERED, FAILED TO CONDUCT ANNUAL REVIEWS, FAILED TO PROPERLY DISCLOSE OWNERSHIP OF FIRM AND FAILED TO FILE UPDATING AMENDMENTS TO ADV AND FORM U-4. HE WAS FINED $5000.
Disclosure text reproduced verbatim from the firm's own Form ADV filings.
How they charge
- • Percentage of assets under management
- • Hourly charges
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
- • Educational seminars/workshops
Custody
Reported custodians
- Charles Schwab & Co. $109M (63% of AUM) May 2026
- RBC $54.6M (31% of AUM) May 2026
- SEI Private Trust $8.9M (6% of AUM) Mar 2025
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 26, 2026.
View current Form ADV (SEC/IAPD) ↗