Zuna, Llc
- Regulatory AUM
- $411M
- Discretionary
- $397M
- Clients
- 58
- Avg AUM / client
- $7.1M
- Accounts
- 60
- Employees
- 6
AUM over time
Annual snapshots from Form ADV filings · as of Mar 10, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Pension and profit sharing plans | 57 | $393M | 95.5% |
| Charitable organizations | 1 | $14.8M | 3.6% |
| Corporations and other businesses | 0 | $3.6M | 0.88% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Orenco Systems, Inc. Retirement Plan Orenco Systems, Inc. | 2024 | |
| Slocum Orthopedics, P.C. 401(k) Profit Sharing Plan Slocum Orthopedics, P.C. | 2024 | |
| A & M Transport, Llc Employee Savings Plan A & M Transport, Llc | 2024 | |
| The Holt Group, Inc. 401(k) Plan The Holt Group, Inc. | 2024 | |
| Hattenhauer Distributing Profit Sharing Plan Hattenhauer Distributing Co. | 2024 | |
| Central Oregon Pediatric Associates 401(k) Profit Sharing Plan Central Oregon Pediatric Associates, Llp | 2024 | |
| Marathon Coach, Inc. Profit Sharing 401(k) Plan Marathon Coach, Inc. | 2024 |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Aalok Kirit Shah | Manager & Cco | CFP | Oct 2019 (7y) | ≈ 37.5% – 75% via Lair Hill Partners, Inc. Dba Zuna Holdings |
| Carrie Anne Hepburn | Manager | Oct 2019 (7y) | Less than 5% | |
| Koleno, Greg, Lee | Director & Shareholder | Dec 2019 (7y) | ≈ 18.75% – 50% via Lair Hill Partners, Inc. Dba Zuna Holdings | |
| Thomas Widney Greider | Registered representative | Nov 2021 (5y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Lair Hill Partners, Inc. Dba Zuna Holdings | Sole Owner | Nov 2019 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Aalok Kirit Shah: 50% – 75% of Lair Hill Partners, Inc. Dba Zuna Holdings × 75% – 100% direct ≈ 37.5% – 75% of the firm
- Koleno, Greg, Lee: 25% – 50% of Lair Hill Partners, Inc. Dba Zuna Holdings × 75% – 100% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (7)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Orenco Systems, Inc. Retirement Plan | Orenco Systems, Inc. | 0 | $0 | 12/01/2024 |
| Slocum Orthopedics, P.C. 401(k) Profit Sharing Plan | Slocum Orthopedics, P.C. | 311 | $73.6M | 01/01/2024 |
| A & M Transport, Llc Employee Savings Plan | A & M Transport, Llc | 130 | $6.2M | 01/01/2024 |
| The Holt Group, Inc. 401(k) Plan | The Holt Group, Inc. | 180 | $9.0M | 01/01/2024 |
| Hattenhauer Distributing Profit Sharing Plan | Hattenhauer Distributing Co. | 113 | $2.8M | 01/01/2024 |
| Central Oregon Pediatric Associates 401(k) Profit Sharing Plan | Central Oregon Pediatric Associates, Llp | 144 | $16.1M | 01/01/2024 |
| Marathon Coach, Inc. Profit Sharing 401(k) Plan | Marathon Coach, Inc. | 214 | $7.8M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/10/2026 | 1.03 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
Custody
Firm reports it does not have custody of client funds or securities (Item 9.A).
No custodian data reported or mined yet.
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 10, 2026.
View current Form ADV (SEC/IAPD) ↗