Forge Financial Services, Llc
- Regulatory AUM
- $1.5B
- Discretionary
- $1.5B
- Clients
- 4,683
- Avg AUM / client
- $311K
- Accounts
- 7,427
- Employees
- 15
AUM over time
Annual snapshots from Form ADV filings · as of Mar 30, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 3,617 | $637M | 43.7% |
| High net worth individuals | 1,057 | $815M | 55.9% |
| Pension and profit sharing plans | 0 | $1.1M | 0.08% |
| Charitable organizations | 0 | $305K | 0.02% |
| Corporations and other businesses | 9 | $4.7M | 0.32% |
People (16)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Charlotte Nanette Williams | Chief Executive Officer | Feb 2004 (23y) | 75% or more | |
| James D Burleson | Chief Compliance Officer / Chief Financial Officer | Nov 2019 (7y) | Less than 5% | |
| John Barry Dotson | Chief Investment Officer | Nov 2019 (7y) | Less than 5% | |
| Moore, Donna, Kay | Chief Operations Officer | Nov 2019 (7y) | Less than 5% | |
| Christie Jo Hughes | Vice President | Jan 2020 (7y) | Less than 5% | |
| Christopher G Beard | Registered representative | Jan 2020 (7y) | ||
| Geoffrey Beau Weiss | Registered representative | Jan 2020 (7y) | ||
| Robert Scott Watson | Registered representative | Jan 2020 (7y) | ||
| Royse Lee Mccasland | Registered representative | Jan 2020 (7y) | ||
| Toni Denise Selph | Registered representative | Jan 2020 (7y) | ||
| David Blaine Gibson | Registered representative | Jan 2020 (7y) | ||
| Jordan Long | Registered representative | Jul 2021 (5y) | ||
| Benjamin Joel Lindsly | Registered representative | Apr 2023 (3y) | ||
| Kathryn Jean Hylander | Registered representative | Sep 2024 (2y) | ||
| Kailey Ann Miles | Registered representative | Dec 2024 (2y) | ||
| Madison Leigh Debose | Registered representative | May 2025 (1y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/30/2026 | 955 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
Custody
Reported custodians
- LPL Financial $854M (59% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 30, 2026.
View current Form ADV (SEC/IAPD) ↗