Northstar Advisory Group, Llc
- Regulatory AUM
- $377M
- Discretionary
- $377M
- Clients
- 372
- Avg AUM / client
- $1.0M
- Accounts
- 866
- Employees
- 9
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 06, 2026
Investments (13F portfolio — 119 positions, $322,470,867)
13F period Jun 30, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Spdr Series Trust | ST STR P500ETF | $34,215,814 | 389,347 | 10.6% | 9.07% |
| 2 | Ishares Tr | ISHS 1-5YR INVS | $21,556,139 | 411,298 | 6.68% | 5.72% |
| 3 | Nvidia Corporation | COM | $16,886,595 | 84,395 | 5.24% | 4.48% |
| 4 | Ishares Tr | 1 3 YR TREAS BD | $15,502,614 | 188,803 | 4.81% | 4.11% |
| 5 | Alphabet Inc | CAP STK CL A | $12,849,985 | 35,957 | 3.98% | 3.41% |
| 6 | Apple Inc | COM | $11,889,603 | 41,089 | 3.69% | 3.15% |
| 7 | Select Sector Spdr Tr | ST STR STAPL ETF | $10,762,051 | 129,554 | 3.34% | 2.85% |
| 8 | Microsoft Corp | COM | $8,681,012 | 23,272 | 2.69% | 2.3% |
| 9 | Verizon Communications Inc | COM | $8,590,818 | 202,901 | 2.66% | 2.28% |
| 10 | Select Sector Spdr Tr | ST STR TECHN ETF | $8,262,281 | 43,367 | 2.56% | 2.19% |
| 11 | Ishares Tr | CORE S&P SCP ETF | $8,151,627 | 54,963 | 2.53% | 2.16% |
| 12 | Amazon Com Inc | COM | $8,104,052 | 34,002 | 2.51% | 2.15% |
| 13 | Ishares Tr | CORE S&P MCP ETF | $7,807,987 | 101,258 | 2.42% | 2.07% |
| 14 | Vanguard Scottsdale Fds | SHRT TRM CORP BD | $7,053,744 | 89,254 | 2.19% | 1.87% |
| 15 | Johnson & Johnson | COM | $6,672,300 | 26,272 | 2.07% | 1.77% |
| 16 | Williams Cos Inc | COM | $4,903,838 | 65,965 | 1.52% | 1.3% |
| 17 | Exxon Mobil Corp | COM | $4,796,117 | 35,080 | 1.49% | 1.27% |
| 18 | Taiwan Semiconductor Manufac | SPONSORED ADS | $4,676,365 | 9,792 | 1.45% | 1.24% |
| 19 | Broadcom Inc | COM | $4,562,087 | 12,077 | 1.41% | 1.21% |
| 20 | Bank Of Ny Mellon Corp | COM | $4,378,502 | 30,278 | 1.36% | 1.16% |
| 21 | Ge Vernova Inc | COM | $4,308,516 | 3,667 | 1.34% | 1.14% |
| 22 | Coca Cola Co | COM | $3,647,966 | 44,887 | 1.13% | 0.97% |
| 23 | Analog Devices Inc | COM | $3,523,295 | 8,871 | 1.09% | 0.93% |
| 24 | Corning Inc | COM | $3,522,019 | 13,789 | 1.09% | 0.93% |
| 25 | Eli Lilly & Co | COM | $3,450,760 | 2,877 | 1.07% | 0.92% |
Top 25 of 119 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 248 | $85.3M | 22.6% |
| High net worth individuals | 113 | $278M | 73.7% |
| Pension and profit sharing plans | 6 | $6.6M | 1.75% |
| Charitable organizations | 5 | $7.1M | 1.89% |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Michael Adam Rosen | Managing Director Chief Investment Officer | Feb 2020 (7y) | ≈ 18.75% – 50% via Morganblake, Llc | |
| Robert Francis Kernan | Managing Director Financial Planning Specialist Chief Compliance Officer | CFP | Feb 2020 (7y) | ≈ 18.75% – 50% via Morganblake, Llc |
| Jeffrey Adam Silverman | Registered representative | Aug 2024 (2y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Morganblake, Llc | Managing Member | Feb 2020 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Michael Adam Rosen: 25% – 50% of Morganblake, Llc × 75% – 100% direct ≈ 18.75% – 50% of the firm
- Robert Francis Kernan: 25% – 50% of Morganblake, Llc × 75% – 100% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/06/2026 | 938 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $377M (100% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 06, 2026.
View current Form ADV (SEC/IAPD) ↗