Rowling & Associates Llc
- Regulatory AUM
- $583M
- Discretionary
- $546M
- Clients
- 362
- Avg AUM / client
- $1.6M
- Accounts
- 1,278
- Employees
- 14
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Jun 09, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 229 | $87.1M | 14.9% |
| High net worth individuals | 133 | $488M | 83.8% |
| Charitable organizations | Fewer than 5 clients | $7.4M | 1.26% |
People (7)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Aguilar, Juan, Bernardo | Managing Member, Chief Compliance Officer | Feb 2020 (7y) | 25% – 50% | |
| Cordato, Tara, Michelle | Managing Member | Feb 2020 (7y) | 25% – 50% | |
| Lorenzo Andres Sanchez Lopez | Managing Member | CFP | Feb 2020 (7y) | 25% – 50% |
| Ashley Jo Stroud | Registered representative | CFP | Mar 2021 (5y) | |
| Omar Almaraz | Registered representative | CFP | Apr 2023 (3y) | |
| Stephen Andrew Doster | Registered representative | CFP | Apr 2023 (3y) | |
| Shalmali Suhas Kulkarni | Registered representative | CFP | Apr 2023 (3y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 06/09/2026 | 896 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
Custody
Reported custodians
- Charles Schwab & Co. $541M (93% of AUM) Jun 2026
- Shareholders Service Group, Inc. $68.7M (14% of AUM) Oct 2020
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jun 09, 2026.
View current Form ADV (SEC/IAPD) ↗