Fwg Holdings, Llc
- Regulatory AUM
- $439M
- Discretionary
- $439M
- Clients
- 384
- Avg AUM / client
- $1.1M
- Accounts
- 1,102
- Employees
- 14
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 30, 2026
Investments (13F portfolio — 125 positions, $264,594,565)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Vanguard Index Fds | GROWTH ETF | $24,812,622 | 55,874 | 9.38% | 5.65% |
| 2 | Vanguard Index Fds | VALUE ETF | $24,565,011 | 124,166 | 9.28% | 5.59% |
| 3 | Invesco Qqq Tr | UNIT SER 1 | $16,886,925 | 28,695 | 6.38% | 3.85% |
| 4 | Fidelity Merrimack Str Tr | TOTAL BD ETF | $13,483,376 | 295,364 | 5.1% | 3.07% |
| 5 | Spdr Series Trust | STATE STREET SPD | $11,519,507 | 125,979 | 4.35% | 2.62% |
| 6 | Morgan Stanley Etf Trust | EATON VANCE INTE | $10,346,612 | 196,386 | 3.91% | 2.36% |
| 7 | Fidelity Covington Trust | ENHANCED INTL | $10,271,432 | 271,875 | 3.88% | 2.34% |
| 8 | Vaneck Etf Trust | MRNGSTR WDE MOAT | $8,305,985 | 85,655 | 3.14% | 1.89% |
| 9 | State Str Spdr S&P 500 Etf T | TR UNIT | $7,749,153 | 11,760 | 2.93% | 1.76% |
| 10 | Tidal Trust Iii | VISTASHARES ARTI | $7,283,541 | 166,215 | 2.75% | 1.66% |
| 11 | Morgan Stanley Etf Trust | EATON VANCE INCO | $7,030,954 | 140,986 | 2.66% | 1.6% |
| 12 | Nvidia Corporation | COM | $6,493,007 | 36,551 | 2.45% | 1.48% |
| 13 | Morgan Stanley Etf Trust | EATON VANCE SHOR | $4,268,563 | 83,755 | 1.61% | 0.97% |
| 14 | Apple Inc | COM | $4,182,306 | 16,157 | 1.58% | 0.95% |
| 15 | Fidelity Covington Trust | ENHANCED EMRNGS | $4,030,480 | 115,818 | 1.52% | 0.92% |
| 16 | Ishares Tr | TRS FLT RT BD | $4,016,292 | 79,515 | 1.52% | 0.91% |
| 17 | Jpmorgan Chase & Co | COM | $3,366,530 | 11,395 | 1.27% | 0.77% |
| 18 | Etf Opportunities Trust | HEDGEYE CAPITAL | $3,320,367 | 116,178 | 1.25% | 0.76% |
| 19 | Capital Grp Fixed Incm Etf T | MUNICIPAL INCOME | $3,096,817 | 113,686 | 1.17% | 0.71% |
| 20 | Capital Grp Fixed Incm Etf T | SHORT DURATION M | $3,076,541 | 116,934 | 1.16% | 0.7% |
| 21 | Amazon Com Inc | COM | $2,992,206 | 14,062 | 1.13% | 0.68% |
| 22 | Microsoft Corp | COM | $2,819,687 | 7,562 | 1.07% | 0.64% |
| 23 | Berkshire Hathaway Inc Del | CL B NEW | $2,342,821 | 4,918 | 0.89% | 0.53% |
| 24 | Caterpillar Inc | COM | $2,307,984 | 3,200 | 0.87% | 0.53% |
| 25 | First Tr Exchange Traded Alp | COM SHS | $2,214,096 | 17,071 | 0.84% | 0.5% |
Top 25 of 125 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 264 | $76.9M | 17.5% |
| High net worth individuals | 107 | $354M | 80.6% |
| Charitable organizations | Fewer than 5 clients | $1.2M | 0.28% |
| Corporations and other businesses | 13 | $7.0M | 1.59% |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| John Edward Ledford | President And Chief Compliance Officer | CFP | Jun 2020 (6y) | ≈ 56.25% – 100% via Ledford Holdings, Llc |
| Cole Robert Linquist | Member | CFP | Jul 2022 (4y) | ≈ 7.5% – 25% via Capital Rock Llc |
| Bradley Davis Ledford | Registered representative | Dec 2020 (6y) | ||
| Timothy Steven Smisek | Registered representative | Chartered Financial Consultant | Feb 2021 (6y) | |
| Cory Donald Churchill | Registered representative | Sep 2021 (5y) | ||
| Justin Macauley Isenhour | Registered representative | Apr 2025 (1y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Ledford Holdings, Llc | Member | Jul 2022 | A | 75% or more |
| Capital Rock Llc | Member | Jul 2022 | A | 10% – 25% |
Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- John Edward Ledford: 75% – 100% of Ledford Holdings, Llc × 75% – 100% direct ≈ 56.25% – 100% of the firm
- Cole Robert Linquist: 75% – 100% of Capital Rock Llc × 10% – 25% direct ≈ 7.5% – 25% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/30/2026 | 1.03 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Other fees
- • CONSULTING FEES
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
- • Other services
Custody
Reported custodians
- Fidelity Brokerage Services $403M (92% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 30, 2026.
View current Form ADV (SEC/IAPD) ↗