The Herbst Group, Llc
- Regulatory AUM
- $205M
- Discretionary
- $205M
- Clients
- 190
- Avg AUM / client
- $1.1M
- Accounts
- 294
- Employees
- 7
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Jun 24, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 144 | $30.1M | 14.7% |
| High net worth individuals | 46 | $166M | 81.0% |
| Pension and profit sharing plans | Fewer than 5 clients | $1.5M | 0.71% |
| Charitable organizations | Fewer than 5 clients | $6.9M | 3.38% |
| Corporations and other businesses | Fewer than 5 clients | $478K | 0.23% |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Brian Gabbe Herbst | Chief Executive Officer And Co Chief Investment Officer | Jun 2020 (6y) | 50% – 75% | |
| Capelin, Donald, Davis | Co Chief Investment Officer And Managing Director | Jun 2020 (6y) | 5% – 10% | |
| Hannah Ann Perez | Chief Operations Officer And Chief Compliance Officer | Jul 2020 (6y) | Less than 5% | |
| Omeed Zarrin | Registered representative | Jan 2026 (1y) |
Undisclosed: 10% – 45% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 06/24/2026 | 949 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
Custody
Reported custodians
- Fidelity Brokerage Services $203M (99% of AUM) Jun 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jun 24, 2026.
View current Form ADV (SEC/IAPD) ↗