Kelly Financial Group, Llc
- Regulatory AUM
- $1.1B
- Discretionary
- $1.1B
- Clients
- 1,113
- Avg AUM / client
- $1.0M
- Accounts
- 3,043
- Employees
- 22
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 31, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 840 | $403M | 35.6% |
| High net worth individuals | 247 | $646M | 57.1% |
| Pension and profit sharing plans | 14 | $72.6M | 6.42% |
| Charitable organizations | 6 | $3.5M | 0.31% |
| Corporations and other businesses | 6 | $6.4M | 0.57% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Nichols Contracting, Inc. 401(k) Profit Sharing Plan Nichols Contracting, Inc. | 2024 |
People (17)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Bryan Elliott Kelly | Managing Member | CFP | Jul 1997 (29y) | Less than 5% |
| Chad Thomas Arrington | Member | CFP | Jan 2018 (9y) | 10% – 25% |
| Thomas Joseph Cusick | Member | CFP | Jan 2021 (6y) | 5% – 10% |
| Kelly, Katherine, Virginia | Trustee | Apr 2021 (5y) | GP / trustee / elected manager of The Kelly Family Revocable Trust (indirect) | |
| Jones, Anika, Simonne | Chief Compliance Officer | May 2022 (4y) | Less than 5% | |
| Charles Robert Wolpoff | Registered representative | CFP | Oct 2020 (6y) | |
| Richard Alan Fletcher | Registered representative | CFP | Oct 2020 (6y) | |
| Zachary Michael Smith | Registered representative | CFP | Oct 2021 (5y) | |
| Jordan Lee Heaps | Registered representative | CFP | Dec 2021 (5y) | |
| Jacob Peter Adkins | Registered representative | CFP | May 2022 (4y) | |
| Lauren Madison | Registered representative | Mar 2023 (3y) | ||
| Michael Joseph Bertrand | Registered representative | Jun 2023 (3y) | ||
| Emily C Smith | Registered representative | Dec 2024 (2y) | ||
| Candace Alise Clipper | Registered representative | Jan 2025 (2y) | ||
| Michael Robert Pirolli | Registered representative | Apr 2025 (1y) | ||
| Quinn Charles Sutker | Registered representative | Jul 2025 (1y) | ||
| Isaiah Smith | Registered representative | Nov 2025 (1y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| The Darlington Company, Inc. | Owner | Dec 2017 | A | 75% or more |
| The Kelly Family Revocable Trust | Owner | Apr 2021 | B | ≈ 56.25% – 100% via The Darlington Company, Inc. |
Undisclosed: 0% – 10% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- The Kelly Family Revocable Trust: 75% – 100% of The Darlington Company, Inc. × 75% – 100% direct ≈ 56.25% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Nichols Contracting, Inc. 401(k) Profit Sharing Plan | Nichols Contracting, Inc. | 161 | $4.9M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/31/2026 | 1 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- National Financial Services (Fidelity) $1.0B (92% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 31, 2026.
View current Form ADV (SEC/IAPD) ↗