15 Equity, Llc
- Regulatory AUM
- $136M
- Discretionary
- $95.1M
- Clients
- 112
- Avg AUM / client
- $1.2M
- Accounts
- 118
- Employees
- 7
AUM over time
Annual snapshots from Form ADV filings · as of Mar 27, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 52 | $12.7M | 9.33% |
| High net worth individuals | 60 | $109M | 80.4% |
| Pension and profit sharing plans | Fewer than 5 clients | $1.2M | 0.86% |
| Charitable organizations | Fewer than 5 clients | $2.1M | 1.56% |
| Corporations and other businesses | Fewer than 5 clients | $10.6M | 7.81% |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Joseph Paul Lucia | Member | Sep 2020 (6y) | 10% – 25% | |
| Mitchell Steven Avnet | Cco | Sep 2020 (6y) | Less than 5% | |
| Raymond Joseph Lucia | Ceo | Sep 2020 (6y) | 50% – 75% | |
| Ryan Atticus Lowe | Member | CFA | Dec 2020 (6y) | Less than 5% |
| Lance William Helfert | Member | Jan 2021 (6y) | Less than 5% | |
| Christopher J Mendoza | Registered representative | Sep 2021 (5y) |
Undisclosed: 0% – 40% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/27/2026 | 970 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
Allegations: ON DECEMBER 23, 2013, THE SECURITIES AND EXCHANGE COMMISSION ENTERED AN ADMINISTRATIVE ORDER AGAINST WEST COAST ASSET MANAGEMENT, INC. ("WCAM") AND LANCE W. HELFERT, THE PRESIDENT AND DIRECTOR OF WCAM. WITHOUT ADMITTING OR DENYING THE ALLEGATIONS THEREIN, WCAM AND MR. HELFERT CONSENTED TO THE ENTRY OF THE ORDER. THE MATTER INVOLVED STATEMENTS BY WCAM AND HELFRT IN AN EMAIL TO AN ADVISORY CLIENT IN NOVEMBER 2008 REGARDING A HEDGE FUND WCAM MANAGED, THE WEST COAST OPPORTUNITY FUND ("WCOF"). IN RESPONSE TO A QUESTION FROM A CLIENT'S REPRESENTATIVE WHO WAS CONSIDERING AN ADIDTIONAL INVESMENT IN WCOF, MR. HELFERT STATED THAT THERE HAD BEEN ONLY TWO MINOR REDEPMTIONS FROM WCOF, AND THAT THERE HAD BEEN NET INFLOWS INTO THE FUND. WCAM AND MR. HELFRT CONSENTED TO VIOLATIONS OF THE SECTION 17(A)(2) OF THE SECURITITES ACT, SECTIONS 206(2) AND 206(4) OF HE ADVISERS ACT AND RULE 206(4)-8(A)(1), EACH OF WHICH REQUIRES ONLY A SHOWING OF NEGLIGENCE. Status: Final Sanction Detail: MR. HELFERT PAID THE FINE IN THE AMOUNT OF $32,500 ON 1/3/2014. Summary: UNDER THE TERMS OF THE ORDER, WCAM ALSO AGREED TO PAY A PENALTY OF $100,000, A DISGORGEMENT OF $51,113 AND PREJUDGEMENT INTEREST OF $5,073 TO THE SECURITIES AND EXCHANGE COMMISSION. MR. HELFERT AGREED TO PAY A CIVIL MONEY PENALTY IN THE AMOUNT OF $32,500.
Disclosure text reproduced verbatim from the firm's own Form ADV filings.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $123M (91% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 27, 2026.
View current Form ADV (SEC/IAPD) ↗