True Blue Financial, Llc
- Regulatory AUM
- $272M
- Discretionary
- $272M
- Clients
- 575
- Avg AUM / client
- $472K
- Accounts
- 993
- Employees
- 4
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 26, 2026
Investments (13F portfolio — 61 positions, $236,898,240)
13F period Jun 30, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Spdr Series Trust | ST STR P500GRW | $21,158,337 | 177,816 | 8.93% | 7.79% |
| 2 | Spdr Series Trust | ST STR P500VAL | $19,631,806 | 322,945 | 8.29% | 7.23% |
| 3 | First Tr Exch Traded Fd Iii | MANAGD MUN ETF | $14,484,413 | 281,978 | 6.11% | 5.33% |
| 4 | Spdr Series Trust | ST INTER ETF | $13,623,964 | 479,886 | 5.75% | 5.02% |
| 5 | Spdr Series Trust | ST INTER BD ETF | $11,281,165 | 337,154 | 4.76% | 4.16% |
| 6 | Spdr Series Trust | ST STR SP600 SML | $10,505,649 | 182,168 | 4.43% | 3.87% |
| 7 | Dimensional Etf Trust | WORLD EX US CORE | $8,809,048 | 239,116 | 3.72% | 3.24% |
| 8 | Spdr Index Shs Fds | ST STR PO EX ETF | $8,408,583 | 166,870 | 3.55% | 3.1% |
| 9 | Spdr Series Trust | ST STR PR SP1500 | $7,874,284 | 86,731 | 3.32% | 2.9% |
| 10 | Dimensional Etf Trust | US COR EQU 2 ETF | $6,719,103 | 151,468 | 2.84% | 2.47% |
| 11 | Spdr Series Trust | ST STR BACKE ETF | $6,453,636 | 289,271 | 2.72% | 2.38% |
| 12 | Nushares Etf Tr | NUVEEN ESG LRGVL | $6,319,486 | 126,415 | 2.67% | 2.33% |
| 13 | Nushares Etf Tr | NUVEEN ESG LRGCP | $5,343,452 | 45,647 | 2.26% | 1.97% |
| 14 | Ishares Tr | ESG AW MSCI EAFE | $5,142,931 | 50,024 | 2.17% | 1.89% |
| 15 | Capital Group Growth Etf | SHS CREAT UNIT | $4,993,194 | 105,788 | 2.11% | 1.84% |
| 16 | Capital Group Dividend Value | SHS CREAT UNIT | $4,877,595 | 98,977 | 2.06% | 1.8% |
| 17 | First Tr Exch Traded Fd Iii | SHRT DUR MNG MUN | $4,757,995 | 238,019 | 2.01% | 1.75% |
| 18 | Spdr Index Shs Fds | ST PORT MARK ETF | $4,588,611 | 88,617 | 1.94% | 1.69% |
| 19 | Ishares Tr | ESG AWR MSCI USA | $4,431,944 | 27,079 | 1.87% | 1.63% |
| 20 | Ishares Tr | ESG MSCI KLD ETF | $4,403,145 | 30,923 | 1.86% | 1.62% |
| 21 | Capital Group Core Equity Et | SHS CREAT UNIT | $4,011,034 | 90,176 | 1.69% | 1.48% |
| 22 | First Tr Exchange Traded Fd | COM | $3,905,761 | 123,223 | 1.65% | 1.44% |
| 23 | First Tr Exchange Traded Fd | SENIOR LN FD | $3,440,339 | 76,879 | 1.45% | 1.27% |
| 24 | Nushares Etf Tr | NUVEEN ESG SMLCP | $3,265,353 | 62,651 | 1.38% | 1.2% |
| 25 | Ishares Inc | ESG AWR MSCI EM | $3,176,453 | 58,081 | 1.34% | 1.17% |
Top 25 of 61 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 327 | $73.5M | 27.1% |
| High net worth individuals | 243 | $193M | 70.9% |
| Corporations and other businesses | 5 | $5.3M | 1.96% |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Lucas M Brown | Registered representative | CFP | Dec 2020 (6y) | |
| Nicole Marie Coar | Registered representative | CFP | Feb 2021 (6y) | |
| Richard P. Martin | Registered representative | Feb 2021 (6y) | ||
| Victoria Lee Holt | Registered representative | CFP | Feb 2021 (6y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/26/2026 | 1.01 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Other fees
- • SHARE IN THIRD PARTY ADVISORY FEES
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
- • Other services
Custody
Reported custodians
- LPL Financial $272M (100% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 26, 2026.
View current Form ADV (SEC/IAPD) ↗