Lpfg, Llc
- Regulatory AUM
- $381M
- Discretionary
- $338M
- Clients
- 743
- Avg AUM / client
- $513K
- Accounts
- 1,792
- Employees
- 28
AUM over time
Annual snapshots from Form ADV filings · as of Mar 26, 2026
Investments (13F portfolio — 93 positions, $206,064,209)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Ishares Core S&P 500 Etf | ETF | $41,830,804 | 64,039 | 20.3% | 11.0% |
| 2 | Fidelity High Dividend Etf | ETF | $27,407,729 | 496,157 | 13.3% | 7.19% |
| 3 | Ishares Aaa Clo Active Etf | ETF | $15,459,936 | 298,253 | 7.5% | 4.06% |
| 4 | Ishares Ultra Short Duration Bond Active Etf | ETF | $15,141,942 | 299,130 | 7.35% | 3.97% |
| 5 | Apple Inc Com | Stock | $11,150,826 | 43,937 | 5.41% | 2.92% |
| 6 | Fidelity Enhanced Small Cap Etf | ETF | $10,228,282 | 269,165 | 4.96% | 2.68% |
| 7 | Ishares Msci Eafe Value Etf | ETF | $7,335,462 | 98,661 | 3.56% | 1.92% |
| 8 | Vanguard S&P 500 Etf | ETF | $7,296,284 | 12,210 | 3.54% | 1.91% |
| 9 | Nvidia Corporation Com | Stock | $5,628,508 | 32,274 | 2.73% | 1.48% |
| 10 | Ishares Msci Emerging Markets Etf | ETF | $5,331,917 | 93,888 | 2.59% | 1.4% |
| 11 | Ishares Broad Usd Investment Grade Corporate Bond Etf | ETF | $3,726,425 | 72,739 | 1.81% | 0.98% |
| 12 | Amazon Com Inc Com | Stock | $2,419,442 | 11,617 | 1.17% | 0.63% |
| 13 | Ishares Core U.S. Aggregate Bond Etf | ETF | $2,097,706 | 21,131 | 1.02% | 0.55% |
| 14 | Ishares Core S&P Mid Cap Etf | ETF | $2,056,109 | 30,447 | 1.0% | 0.54% |
| 15 | Dimensional U.S. Core Equity 2 Etf | ETF | $1,921,623 | 49,450 | 0.93% | 0.5% |
| 16 | Ishares Msci Acwi Etf | ETF | $1,879,930 | 13,586 | 0.91% | 0.49% |
| 17 | Microsoft Corp Com | Stock | $1,879,743 | 5,078 | 0.91% | 0.49% |
| 18 | Ishares Ibonds 2026 Term High Yield And Income Etf | ETF | $1,690,657 | 73,667 | 0.82% | 0.44% |
| 19 | Ishares Enhanced Short Term Bond Active Etf | ETF | $1,453,900 | 14,615 | 0.71% | 0.38% |
| 20 | Exxon Mobil Corp Com | Stock | $1,434,676 | 8,456 | 0.7% | 0.38% |
| 21 | Ishares Russell Top 200 Growth Etf | ETF | $1,408,813 | 5,662 | 0.68% | 0.37% |
| 22 | Visa Inc Com Cl A | Stock | $1,370,880 | 4,536 | 0.67% | 0.36% |
| 23 | Ishares Gold Trust | ETF | $1,282,213 | 14,544 | 0.62% | 0.34% |
| 24 | Dimensional International Core Equity 2 Etf | ETF | $1,172,710 | 33,006 | 0.57% | 0.31% |
| 25 | Northrop Grumman Corp Com | Stock | $1,138,292 | 1,668 | 0.55% | 0.3% |
Top 25 of 93 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 642 | $171M | 44.9% |
| High net worth individuals | 100 | $210M | 55.1% |
| Charitable organizations | 1 | $122K | 0.03% |
People (9)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Joey Lee Flinner | Chief Executive Officer | CFP | Jun 2021 (5y) | 75% or more |
| Zimmerman, Michelle, Elizabeth | Chief Operations Officer | Jun 2021 (5y) | Less than 5% | |
| Kasting, Jonathan, G | Chief Compliance Officer | Mar 2022 (4y) | Less than 5% | |
| Brian Scott Hider | Chief Investment Officer | CFA | Nov 2022 (4y) | Less than 5% |
| Susan S Vasu | Registered representative | Jul 2021 (5y) | ||
| Garrett Allen Bourbina | Registered representative | Jul 2021 (5y) | ||
| Casey Marie Davis | Registered representative | Feb 2024 (2y) | ||
| William Campbell Ferber | Registered representative | Jan 2025 (2y) | ||
| Brian Derek Morgan | Registered representative | Jul 2025 (1y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/26/2026 | 909 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- National Financial Services (Fidelity) $322M (84% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 26, 2026.
View current Form ADV (SEC/IAPD) ↗