Rooted Wealth Advisors, Inc.
- Regulatory AUM
- $409M
- Discretionary
- $406M
- Clients
- 1,652
- Avg AUM / client
- $247K
- Accounts
- 3,720
- Employees
- 22
AUM over time
Annual snapshots from Form ADV filings · as of Mar 30, 2026
Investments (13F portfolio — 144 positions, $379,222,872)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Vanguard Index Fds | S&P 500 ETF SHS | $53,177,033 | 81,617 | 14.0% | 13.0% |
| 2 | Invesco Exch Traded Fd Tr Ii | S&P INTL MOMNT | $22,625,085 | 379,170 | 5.97% | 5.53% |
| 3 | Spdr Series Trust | STATE STREET SPD | $21,229,357 | 192,017 | 5.6% | 5.19% |
| 4 | Ishares Tr | CORE DIV GRWTH | $17,398,874 | 237,885 | 4.59% | 4.26% |
| 5 | Invesco Actively Managed Exc | TOTAL RETURN | $13,755,118 | 291,422 | 3.63% | 3.36% |
| 6 | Fidelity Covington Trust | HIGH DIVID ETF | $13,290,320 | 224,650 | 3.5% | 3.25% |
| 7 | Invesco Exch Traded Fd Tr Ii | NASDAQ 100 ETF | $11,792,163 | 44,281 | 3.11% | 2.88% |
| 8 | Fidelity Merrimack Str Tr | TOTAL BD ETF | $11,722,558 | 254,617 | 3.09% | 2.87% |
| 9 | J P Morgan Exchange Traded F | EQUITY PREMIUM | $10,480,475 | 181,449 | 2.76% | 2.56% |
| 10 | Vanguard Index Fds | MID CAP ETF | $9,687,509 | 125,730 | 2.55% | 2.37% |
| 11 | Ishares U S Etf Tr | IT RT HDG HGYL | $8,408,192 | 97,272 | 2.22% | 2.06% |
| 12 | Vanguard Wellington Fd | US MULTIFACTOR | $7,808,149 | 46,955 | 2.06% | 1.91% |
| 13 | Vanguard Whitehall Fds | HIGH DIV YLD | $7,194,782 | 46,394 | 1.9% | 1.76% |
| 14 | First Tr Exchange Traded Fd | NASDAQ CYB ETF | $6,224,903 | 92,840 | 1.64% | 1.52% |
| 15 | Invesco Actively Managed Exc | AAA CLO FLTNG RT | $6,151,094 | 241,314 | 1.62% | 1.5% |
| 16 | Ishares Tr | CORE S&P US GWT | $5,671,849 | 32,420 | 1.5% | 1.39% |
| 17 | Apple Inc | COM | $5,334,156 | 19,535 | 1.41% | 1.3% |
| 18 | Guinness Atkinson Fds | ASIA PACIFIC DIV | $5,293,850 | 284,533 | 1.4% | 1.29% |
| 19 | Nvidia Corporation | COM | $5,084,984 | 25,166 | 1.34% | 1.24% |
| 20 | Vanguard Scottsdale Fds | INT-TERM CORP | $5,080,354 | 60,843 | 1.34% | 1.24% |
| 21 | Global X Fds | GLB X MLP ENRG I | $5,011,837 | 71,282 | 1.32% | 1.23% |
| 22 | Select Sector Spdr Tr | STATE STREET CON | $4,676,870 | 56,765 | 1.23% | 1.14% |
| 23 | Microsoft Corp | COM | $4,638,948 | 11,096 | 1.22% | 1.13% |
| 24 | Fidelity Covington Trust | ENHANCED LARGE | $4,216,547 | 106,667 | 1.11% | 1.03% |
| 25 | Dimensional Etf Trust | US TARGETED VLU | $4,171,385 | 62,624 | 1.1% | 1.02% |
Top 25 of 144 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 1,500 | $198M | 48.4% |
| High net worth individuals | 105 | $204M | 49.9% |
| Charitable organizations | 16 | $1.4M | 0.34% |
| Corporations and other businesses | 31 | $5.9M | 1.44% |
People (13)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Zachary Blake Gray | Founder And Ceo | May 2021 (5y) | 75% or more | |
| Kelvin, Jeffrey | Chief Compliance Officer | Oct 2023 (3y) | Less than 5% | |
| Gray, Jenna | Vp, Strategy & Growth | Nov 2023 (3y) | Less than 5% | |
| Pueschell, William, Michael | Chief Culture Officer | Nov 2023 (3y) | Less than 5% | |
| Miranda, Hilda | Vp Of Business Development | Mar 2024 (2y) | Less than 5% | |
| Fuesel, Jerry, Scott | Director Of Operations | May 2024 (2y) | Less than 5% | |
| John Lee Savarino | Registered representative | May 2021 (5y) | ||
| Joseph Stanley Mateja | Registered representative | Nov 2021 (5y) | ||
| Andrew James Lee | Registered representative | Jan 2023 (4y) | ||
| Connor William Zimmer | Registered representative | CFP | Jul 2023 (3y) | |
| Alexander M Allegro | Registered representative | Feb 2025 (1y) | ||
| Roan Robert Cannon | Registered representative | Jun 2025 (1y) | ||
| Noah Andrew Posthumus | Registered representative | Aug 2025 (1y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/30/2026 | 1000 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $407M (100% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 30, 2026.
View current Form ADV (SEC/IAPD) ↗