Financial Counseling Resources Llc
- Regulatory AUM
- $211M
- Discretionary
- $0
- Clients
- 94
- Avg AUM / client
- $2.2M
- Accounts
- 94
- Employees
- 4
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 49 | $5.7M | 2.69% |
| High net worth individuals | 2 | $1.9M | 0.92% |
| Pension and profit sharing plans | 43 | $203M | 96.4% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| White Arrow 401(k) & Ps Plan White Arrow, Inc. | 2024 | |
| National Roofing Co., Inc. Profit Sharing Plan & Trust National Roofing Co., Inc. | 2024 | |
| Advance Services, Inc. 401(k) Plan Advance Services, Inc. | 2024 | |
| Primary Color Systems Corporation 401(k) Profit Sharing Plan And Trust Primary Color Systems Corporation | 2024 | |
| Pearce Services, Llc 401(k) Profit Sharing Plan Pearce Services, Llc | 2024 |
People (2)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Alexandra Nicole Rasmussen | Registered representative | Jan 2025 (2y) | ||
| Adam Brian Himelson | Registered representative | Jan 2025 (2y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (5)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| White Arrow 401(k) & Ps Plan | White Arrow, Inc. | 106 | $4.9M | 01/01/2024 |
| National Roofing Co., Inc. Profit Sharing Plan & Trust | National Roofing Co., Inc. | 98 | $1.8M | 01/01/2024 |
| Advance Services, Inc. 401(k) Plan | Advance Services, Inc. | 195 | $6.6M | 01/01/2024 |
| Primary Color Systems Corporation 401(k) Profit Sharing Plan And Trust | Primary Color Systems Corporation | 274 | $15.9M | 01/01/2024 |
| Pearce Services, Llc 401(k) Profit Sharing Plan | Pearce Services, Llc | 2,531 | $33.6M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 06/09/2026 | 1.05 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $32.9M (16% of AUM) Jun 2026
- Paychex Securities Corporation $14.2M (7% of AUM) Jun 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jun 09, 2026.
View current Form ADV (SEC/IAPD) ↗