Northstar Investment Advisory Llc
- Regulatory AUM
- —
- Discretionary
- —
- Clients
- 24,560
- Avg AUM / client
- —
- Accounts
- —
- Employees
- 10
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 24,560 | $0 | — |
People (10)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Peng, William, Wei Jen | Chief Executive Officer | Oct 2016 (10y) | ≈ 56.25% – 100% via Watt, Inc. | |
| Christopher Stephen Pimpo | Director | CFP Chartered Financial Consultant | Nov 2021 (5y) | Less than 5% |
| Gillespie, Stacey, Jean | Chief Compliance Officer | May 2023 (3y) | Less than 5% | |
| Jaisy Prem | Registered representative | CFP | Apr 2022 (4y) | |
| Erin Donahue | Registered representative | CFP | Apr 2022 (4y) | |
| Jean Anne Griffin | Registered representative | CFP | Jan 2024 (3y) | |
| Melanie Carol Hardie | Registered representative | Mar 2024 (2y) | ||
| Christine Le Raimond | Registered representative | CFP | Jan 2025 (2y) | |
| Matthew James Graffagnino | Registered representative | CFP | May 2026 (0y) | |
| Kirk Len Porter | Registered representative | CFP | May 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Watt, Inc. | Owner | Jun 2021 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Peng, William, Wei Jen: 75% – 100% of Watt, Inc. × 75% – 100% direct ≈ 56.25% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 04/24/2026 | 982 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Fixed fees
Services
- • Financial planning services
- • Educational seminars/workshops
Custody
Firm reports it does not have custody of client funds or securities (Item 9.A).
No custodian data reported or mined yet.
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 24, 2026.
View current Form ADV (SEC/IAPD) ↗