AUMdb

Onward Advisors Llc

SEC-registered Investment Adviser CRD 316214 · SEC file 801-126708 · Pasadena, CA · www.growwithonward.com
☆ Save with Pro ADV data as of Apr 16, 2026
Regulatory AUM
Discretionary
Clients
0
Avg AUM / client
Accounts
Employees
5

AUM over time

$0 $0
Sep 2022 Jun 2024

Annual snapshots from Form ADV filings · as of Apr 16, 2026

Who they serve

Client typeClientsAUM% of AUM

People (6)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Preston, Erin Kathleen Chief Compliance Officer Aug 2022 (4y) Less than 5%
Robert Frederic Limmer Principal Chief Growth Officer Aug 2022 (4y) Less than 5%
Stephen Francis Stroup Head Of Supervision Aug 2022 (4y) Less than 5%
Mone, Christopher Michael Principal Sep 2022 (4y) Less than 5%
Jed William Limmer Registered representative Dec 2023 (3y)
Edward Allen Zubow Registered representative May 2025 (1y)

Entity owners (Schedule A/B)

EntityTitle / statusSinceSch.Ownership
Wedbush Financial Services, Llc Owner Aug 2022 A 75% or more
Wedbush Capital Sole Member Oct 2019 B ≈ 56.25% – 100% via Wedbush Financial Services, Llc
Edward And Jean Wedbush Family Trust Sole Member Dec 2020 B ≈ 21.09% – 75% via Wedbush Family Partners, Llc
Wedbush Family Partners, Llc Shareholder Dec 2020 B ≈ 28.13% – 75% via Wedbush Capital
The Bryn Mawr Trust Company Of Delaware Trustee Dec 2020 B GP / trustee / elected manager of Edward And Jean Wedbush Family Trust (indirect)

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Estimated effective ownership (look-through of filed bands):

  • Wedbush Capital: 75% – 100% of Wedbush Financial Services, Llc × 75% – 100% direct ≈ 56.25% – 100% of the firm
  • Edward And Jean Wedbush Family Trust: 75% – 100% of Wedbush Family Partners, Llc × 50% – 75% of Wedbush Capital × 75% – 100% of Wedbush Financial Services, Llc × 75% – 100% direct ≈ 21.09% – 75% of the firm
  • Wedbush Family Partners, Llc: 50% – 75% of Wedbush Capital × 75% – 100% of Wedbush Financial Services, Llc × 75% – 100% direct ≈ 28.13% – 75% of the firm

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 04/16/2026 2.17 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses

Custody

Firm reports it does not have custody of client funds or securities (Item 9.A).

No custodian data reported or mined yet.

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 16, 2026.

View current Form ADV (SEC/IAPD) ↗