Troy Asset Management Ltd
- Regulatory AUM
- $14.7B
- Discretionary
- $14.7B
- Clients
- 26
- Avg AUM / client
- $565M
- Accounts
- 26
- Employees
- 45
AUM over time
Annual snapshots from Form ADV filings · as of Jul 30, 2026
Investments (13F portfolio — 30 positions, $3,352,171,470)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Visa Inc Class A Shares | COM CL A | $493,228,781 | 1,631,911 | 14.7% | 3.36% |
| 2 | Alphabet Inc Cl A | CAP STK CL A | $425,491,317 | 1,479,661 | 12.7% | 2.9% |
| 3 | Chubb Ltd | COM | $285,115,742 | 874,776 | 8.51% | 1.94% |
| 4 | Canadian Natl Railway Co | COM | $284,579,458 | 2,628,962 | 8.49% | 1.94% |
| 5 | Agilent Technologies Inc | COM | $275,060,183 | 2,413,232 | 8.21% | 1.87% |
| 6 | Hubbell Inc | COM | $271,860,636 | 553,981 | 8.11% | 1.85% |
| 7 | Microsoft Corp | COM | $254,407,476 | 687,272 | 7.59% | 1.73% |
| 8 | Verisign Inc | COM | $194,553,799 | 783,354 | 5.8% | 1.32% |
| 9 | Alcon Inc | ORD SHS | $177,094,658 | 2,988,435 | 5.28% | 1.2% |
| 10 | Adobe Inc | COM | $127,584,670 | 524,867 | 3.81% | 0.87% |
| 11 | Cme Group Inc | COM | $67,533,845 | 228,657 | 2.01% | 0.46% |
| 12 | Mastercard Inc A | COM | $64,179,828 | 128,447 | 1.91% | 0.44% |
| 13 | Meta Platforms Inc | COM | $41,102,391 | 71,841 | 1.23% | 0.28% |
| 14 | Paychex Inc | COM | $33,711,314 | 365,950 | 1.01% | 0.23% |
| 15 | Texas Instruments Inc | COM | $32,235,588 | 166,043 | 0.96% | 0.22% |
| 16 | Booking Holdings Inc | COM | $32,086,849 | 7,621 | 0.96% | 0.22% |
| 17 | Intuit Inc | COM | $30,967,920 | 71,622 | 0.92% | 0.21% |
| 18 | Pepsico Inc | COM | $30,531,412 | 196,609 | 0.91% | 0.21% |
| 19 | Sysco Corp | COM | $28,969,824 | 406,138 | 0.86% | 0.2% |
| 20 | Accenture Plc Cl A | SHS CLASS A | $27,480,020 | 138,585 | 0.82% | 0.19% |
| 21 | Nike Inc Cl B | COM | $26,328,868 | 498,464 | 0.79% | 0.18% |
| 22 | Amazon.Com Inc Amzn Us | COM | $25,462,674 | 122,258 | 0.76% | 0.17% |
| 23 | Mcdonald's Corp | CL A | $22,338,342 | 71,876 | 0.67% | 0.15% |
| 24 | Automatic Data Processing | COM | $21,881,267 | 107,694 | 0.65% | 0.15% |
| 25 | Philip Morris Int | COM | $21,574,886 | 130,488 | 0.64% | 0.15% |
Top 25 of 30 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Pooled investment vehicles (non-investment companies) | 19 | $13.9B | 94.5% |
| Charitable organizations | 3 | $232M | 1.58% |
| Other | 4 | $584M | 3.97% |
People (12)
| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Lyon, Sebastian, Jeremy | Founder, Chief Investment Officer, Chief Executive Officer And Shareholder Ordinary Shares | Sep 2003 (23y) | 10% – 25% | |
| Brooke, Francis, George Windham | Executive Director, Vice Chariman And Shareholder Ordinary Shares | Dec 2004 (22y) | 10% – 25% | |
| Pethick, Jan, Stephen | Non Executive Director And Chairman | Feb 2009 (18y) | Less than 5% | |
| Davies, Charles, William | Finance Director And Chief Executive Officer | May 2017 (9y) | Less than 5% | |
| Von Westenholz, Frederick, Patrick Piers | Executive Director | May 2017 (9y) | Less than 5% | |
| Hankey, George, James Barnard | General Counsel | May 2018 (8y) | Less than 5% | |
| Hogg, Cressida, Mary | Non Executive Director | Nov 2018 (8y) | Less than 5% | |
| Boyle, Gabrielle, Mary | Executive Director | Mar 2020 (6y) | Less than 5% | |
| Hughes, Nicholas, Charles | Chief Operating Officer | May 2021 (5y) | Less than 5% | |
| Soni, Rajesh, Nmn | Chief Compliance Officer And Head Of Compliance | May 2023 (3y) | Less than 5% | |
| Chenevix Trench, Jonathan, Charles Stewart | Non Executive Director | Jan 2024 (3y) | Less than 5% | |
| Brennan, Seth, William | Non Executive Director | Mar 2024 (2y) | Less than 5% |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Ocorian Limited | Trustee Of Troy Asset Management Employee Benefit Trust And Nominee | Dec 2023 | A | 50% – 75% |
| Lpc Oak, Llc | Shareholder | Mar 2024 | A | 25% – 50% |
| Lincoln Peak Capital, Llc | Member | Dec 2023 | B | ≈ 18.75% – 50% via Lpc Oak, Llc |
Undisclosed: 0% – 5% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Lincoln Peak Capital, Llc: 75% – 100% of Lpc Oak, Llc × 25% – 50% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 06/10/2025 | 1.2 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Performance-based fees
Services
- • Portfolio management for individuals/small businesses
- • Portfolio management for pooled investment vehicles
Custody
Reported custodians
- Northern Trust $364M (2% of AUM) Jun 2025
- State Street $129M (1% of AUM) Jun 2025
- Bank Julius Baer & Co. Ltd. $115M (1% of AUM) Jun 2025
- Pershing $110M (1% of AUM) Jun 2025
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 30, 2026.
View current Form ADV (SEC/IAPD) ↗