Ethos Financial Group, Llc
- Regulatory AUM
- $2.1B
- Discretionary
- $1.9B
- Clients
- 1,808
- Avg AUM / client
- $1.2M
- Accounts
- 4,747
- Employees
- 44
AUM over time
Annual snapshots from Form ADV filings · as of Jul 07, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 1,327 | $359M | 16.7% |
| High net worth individuals | 382 | $1.3B | 60.5% |
| Charitable organizations | 12 | $35.3M | 1.64% |
| Other investment advisers | 1 | $26.3M | 1.23% |
| Corporations and other businesses | 86 | $426M | 19.9% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Eastern Surfaces 401(k) Plan Eastern Surfaces, Inc. | 2024 |
People (32)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Dustin Scott Dowling | Owner | Jul 2018 (8y) | ≈ 7.5% – 25% via Dig, Llc | |
| William Lowry Lane | Owner | Jul 2018 (8y) | ≈ 3.75% – 10% via Freemason, Llc | |
| Daniel Cook Guy | Executive Officer / Cco | CFA | Apr 2022 (4y) | 10% – 25% |
| James William Judge | Executive Officer | CFA | Apr 2022 (4y) | 25% – 50% |
| Jacob Wade Stull | Registered representative | Jul 2022 (4y) | ||
| Robert J Bagonis | Registered representative | Jul 2022 (4y) | ||
| Alexander Haab Nikpour | Registered representative | CFP | Aug 2022 (4y) | |
| Jamie Michelle Stapf | Registered representative | Aug 2022 (4y) | ||
| Michael Charles Mcconahy | Registered representative | Aug 2022 (4y) | ||
| Dania Fitzgerald Tanguis | Registered representative | Aug 2022 (4y) | ||
| John Santini | Registered representative | Sep 2022 (4y) | ||
| Jeffrey Paul Wrabel | Registered representative | Oct 2022 (4y) | ||
| Meagan Campbell Shields | Registered representative | Oct 2022 (4y) | ||
| John Francis Marsini | Registered representative | Jan 2023 (4y) | ||
| Antonio Betancourt | Registered representative | CFP | Apr 2023 (3y) | |
| James Adam Gonnason | Registered representative | Chartered Financial Consultant | Dec 2023 (3y) | |
| Michael Dennis Malone | Registered representative | Dec 2023 (3y) | ||
| Alan Charles Gottlob | Registered representative | Aug 2024 (2y) | ||
| Christopher Glynn Yoder | Registered representative | Dec 2024 (2y) | ||
| Kyle Phillip Stuckey | Registered representative | CFP Personal Financial Specialist | Dec 2024 (2y) | |
| Kim Meyers Sams | Registered representative | Jan 2025 (2y) | ||
| Kristen Marsh | Registered representative | Jan 2025 (2y) | ||
| Edward Butowsky | Registered representative | Jan 2025 (2y) | ||
| H Clark Gaines Jr | Registered representative | Jan 2026 (1y) | ||
| Alan Baca | Registered representative | Jan 2026 (1y) | ||
| Robert Kevin Cawley | Registered representative | Mar 2026 (0y) | ||
| Michael O'neal Johnson, Jr. | Registered representative | May 2026 (0y) | ||
| Jonathan Scott Stough | Registered representative | Jul 2026 (0y) | ||
| Larissa Jane Costello | Registered representative | Jul 2026 (0y) | ||
| Mark Timothy Youngs | Registered representative | Jul 2026 (0y) | ||
| Jackson S Stough | Registered representative | Jul 2026 (0y) | ||
| Matthew William Mcclendon | Registered representative | CFP CFA | Jul 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Dig, Llc | Owner | Sep 2022 | A | 10% – 25% |
| Freemason, Llc | Owner | Sep 2022 | A | 5% – 10% |
Undisclosed: 0% – 50% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Dustin Scott Dowling: 75% – 100% of Dig, Llc × 10% – 25% direct ≈ 7.5% – 25% of the firm
- William Lowry Lane: 75% – 100% of Freemason, Llc × 5% – 10% direct ≈ 3.75% – 10% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Eastern Surfaces 401(k) Plan | Eastern Surfaces, Inc. | 119 | $3.8M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 07/07/2026 | 998 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Performance-based fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $1.7B (79% of AUM) Jul 2026
- Citigroup Global Markets Inc. $229M (11% of AUM) Jul 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 07, 2026.
View current Form ADV (SEC/IAPD) ↗