Fruitful Advisory, Llc
- Regulatory AUM
- $25.2M
- Discretionary
- $25.2M
- Clients
- 351
- Avg AUM / client
- $71.8K
- Accounts
- 620
- Employees
- 44
AUM over time
Annual snapshots from Form ADV filings · as of Jul 01, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 350 | $23.9M | 94.7% |
| High net worth individuals | 1 | $1.3M | 5.3% |
People (20)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Lewis, Sam | President | Mar 2024 (2y) | Less than 5% | |
| Colpas, Lilian | Chief Compliance Officer | Jun 2024 (2y) | Less than 5% | |
| Rebecca Bradshaw Palmer | Registered representative | CFP | Sep 2022 (4y) | |
| Andrew R Rotz | Registered representative | CFP | Nov 2022 (4y) | |
| Colin Barrett Bishop | Registered representative | CFP | Jan 2023 (4y) | |
| Raquel De'ka Tennant | Registered representative | CFP | Sep 2023 (3y) | |
| Durriya Danielle Pierce | Registered representative | CFP | Sep 2023 (3y) | |
| Brianna Shea Sullivan | Registered representative | CFP | Jan 2024 (3y) | |
| Andrea Joy Easterling | Registered representative | CFP | Jan 2024 (3y) | |
| Matthew Justin Becker | Registered representative | CFP | Feb 2024 (2y) | |
| Naima Nefertari Barnes Bush | Registered representative | CFP Chartered Financial Consultant | May 2024 (2y) | |
| Waris Christopher Rahemtulla | Registered representative | CFP Chartered Financial Consultant | May 2024 (2y) | |
| Allison Masoero Hershey | Registered representative | CFP | Oct 2024 (2y) | |
| Naomi Jacquelyn Parham | Registered representative | CFP | Nov 2024 (2y) | |
| Angela Mahagoni Moore | Registered representative | CFP | Apr 2025 (1y) | |
| Sanchi Ranyal | Registered representative | CFP | May 2025 (1y) | |
| Jack Earl Clemans | Registered representative | CFP | Sep 2025 (1y) | |
| David Abraham Alicea | Registered representative | CFP | Apr 2026 (0y) | |
| Amanda Marie Eimers | Registered representative | CFP | May 2026 (0y) | |
| Grant Robert Hall | Registered representative | CFP | Jun 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Fruitful Inc | Owner | Apr 2024 | A | 75% or more |
| Ecc Branch Llc | Owner | Jul 2021 | B | ≈ 37.5% – 75% via Fruitful Inc |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Ecc Branch Llc: 50% – 75% of Fruitful Inc × 75% – 100% direct ≈ 37.5% – 75% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 07/01/2026 | 972 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
Allegations: ON AUGUST 14, 2023, EMIGRANT BANK ("EMIGRANT") ENTERED INTO A SETTLEMENT AGREEMENT WITH THE U.S. DEPARTMENT OF THE TREASURY'S OFFICE OF FOREIGN ASSETS CONTROL ("OFAC," AND THE AGREEMENT, THE "OFAC AGREEMENT"), WHICH ALLEGED THAT BETWEEN JUNE 30, 2017 AND MARCH 31, 2021, EMIGRANT MAINTAINED AND PROCESSED 30 TRANSACTIONS, TOTALING $91,051.13, THROUGH A CERTIFICATE OF DEPOSIT ACCOUNT HELD JOINTLY BY TWO IRANIAN RESIDENTS, IN APPARENT VIOLATION OF SECTION 204 OF THE IRANIAN TRANSACTIONS AND SANCTIONS REGULATIONS (ITSR), 31 C.F.R. PART 560. Status: Final Sanction Detail: PURSUANT TO THE OFAC AGREEMENT, OFAC REQUIRED EMIGRANT TO PAY A CIVIL MONEY PENALTY IN THE AMOUNT OF $31,867.90. SUCH PAYMENT WAS MADE ON SEPTEMBER 1, 2023. Summary: ON SEPTEMBER 1, 2023, EMIGRANT PAID A CIVIL MONEY PENALTY IN THE AMOUNT OF $31,867.90 TO OFAC PURSUANT TO THE OFAC AGREEMENT. IN ADDITION, EMIGRANT HAS AGREED TO MAINTAIN FOR AT LEAST TWO YEARS, SANCTIONS COMPLIANCE MEASURES THAT ARE DESIGNED TO MINIMIZE THE RISK OF RECURRENCE OF SIMILAR CONDUCT.
Disclosure text reproduced verbatim from the firm's own Form ADV filings.
How they charge
- • Subscription fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Apex Clearing $25.2M (100% of AUM) Jul 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 01, 2026.
View current Form ADV (SEC/IAPD) ↗