Fern Financial Group, Llc

State-registered Wealth Manager · Boutique (under $100M) CRD 322658 · · www.fern.financial

☆ Save with Pro ADV data as of Mar 02, 2026

Regulatory AUM: $63.0M
Discretionary: $63.0M
Clients: 78
Avg AUM / client: $808K
Accounts: 128
Employees: 3

Who they serve

Client type	Clients	AUM	% of AUM
Individuals (non-high net worth)	59	$6.8M	10.7%
High net worth individuals	18	$45.8M	72.8%
Pooled investment vehicles (non-investment companies)	1	$9.9M	15.7%
Pension and profit sharing plans	Fewer than 5 clients	$495K	0.79%

People (2)

roster as of Jul 20, 2026

Name	Role / title	Credentials	With firm since	Ownership
Josh Alan Pollard	Registered representative	CFP	Sep 2022 (4y)
Sarah Jane Williamson	Registered representative		Dec 2025 (1y)

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

Form	Period	Size
Form ADV (full filing)	03/02/2026	1.29 MB	View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

• Percentage of assets under management
• Fixed fees
• Performance-based fees

Services

• Financial planning services
• Portfolio management for individuals/small businesses
• Portfolio management for pooled investment vehicles
• Selection of other advisers
• Other services

Custody

Reported custodians

Assetmark Trust Company $32.6M (52% of AUM) Mar 2026
Fidelity Brokerage Services $20.0M (32% of AUM) Mar 2026

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 02, 2026.

View current Form ADV (SEC/IAPD) ↗