Heritage Asset Management, Llc
- Regulatory AUM
- $155M
- Discretionary
- $155M
- Clients
- 749
- Avg AUM / client
- $207K
- Accounts
- 1,293
- Employees
- 2
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Jan 29, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 691 | $88.2M | 56.9% |
| High net worth individuals | 55 | $65.0M | 41.9% |
| Charitable organizations | 3 | $1.8M | 1.16% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Missouri Lions Eye Research Foundation 403(b) Plan Missouri Lions Eye Research Foundation Dba Saving Sight | 2024 | |
| Martinus Bottom Line Llc 401(k) Plan Martinus Bottom Line Llc | 2024 |
People (2)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| David Wayne Thompson | Managing Member/Cco | Sep 2022 (4y) | 75% or more | |
| Dustin Andrew Johnson | Registered representative | Oct 2022 (4y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (2)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Missouri Lions Eye Research Foundation 403(b) Plan | Missouri Lions Eye Research Foundation Dba Saving Sight | 125 | $4.4M | 01/01/2024 |
| Martinus Bottom Line Llc 401(k) Plan | Martinus Bottom Line Llc | 219 | $2.8M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 01/29/2026 | 925 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $155M (100% of AUM) Jan 2026
- Matrix Trust Company $170K (0% of AUM) Jun 2023
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jan 29, 2026.
View current Form ADV (SEC/IAPD) ↗